Mumbai: Welfare expert Luke Coutinho and entrepreneur Narendra Firodia They have launched an independent platform called ‘You care about lifestyle‘Verify and authenticate health and well -being products in India. The platform will use the ‘Pink Tiger’ label, which implies rigorous third -party evidence to guarantee the quality and transparency of the product.
The co -founders have invested up to $ 1 million in the initiative, whose objective is to incorporate 450 products of several brands within next year. Financing will be used to expand offers and improve verification processes. He Pink tiger seal Perform random lots several times a year to guarantee the reliability of the products.
Luke Coutinho, founder, takes care of the lifestyle and an expert in integrative medicine and lifestyle, believes that in a world overwhelmed by products and promises of well -being, authenticity and transparency they are essential. He believes in the use of food as medicine, not as a replacement, but the quality of products in the market often does not meet this standard. He states: “With this initiative and the Pink Tiger seal, our goal is to close this gap: consumers that empower to access authentic and high quality food while inspiring brands to defend the highest levels of transparency and responsibility” . The platform addresses issues such as erroneous labeling and erroneous information, with the aim of encouraging consumer’s informed elections and promoting conscious health decisions.