Years, Health care Has emerged as a key sector of the Indian economy. The demand for healthcare is increasing, driven by factors such as a growing middle class, greater health awareness and a growing prevalence of lifestyle diseases. The demand for health insurance in India has increased due to rising healthcare costs as well as the demand for quality healthcare. In addition, initiatives such as unification by the government Ayushman Bharat Digital Mission With (ABDM) Health bridge Will change access to Digital Health records for Indians.
Due to all these factors, the healthcare market in India is expected to touch US $ 372 billion by 2022.
At the same time, we are seeing significant changes in technology that promise to transform healthcare and enable highly specialized, personalized care for ordinary citizens. The shift will be driven by digital platforms and democratic data.
Digital adoption in healthcare
The adoption of digital in healthcare has been modest and lags behind in other areas. In India, as the average age of the population increases over the years, as the population grows, so will the healthcare needs. At the same time, the younger population wants a different experience and better visibility.
Most organizations still rely on legacy platforms that are not equipped to handle the changing dynamics of the healthcare sector and deliver better experiences. A healthcare digital platform powered by an integration of applications and emerging technologies can help deliver optimal healthcare solutions and optimal healthcare solutions to drive better care.
a Better healthcare Experience
The digital platform approach promises to benefit all stakeholders, be it healthcare providers, insurers, employers or end users. While the digital platform will empower providers to provide comprehensive care to patients, it will help end users get more consistent and better treatment based on their unique medical history.
For example, this digital platform can facilitate patient learning and provide companion applications for patient self-management, especially in the case of long-term situations. Through timely and data-driven insights, such platforms can improve their efficiency in handling patient health and give them re-control over their health status. This is made possible by services that provide medication calculations on a daily basis as well as assistance around push instructions and scheduled reminders for taking medications. Real-time monitoring and intervention efficiencies can help prevent life-threatening situations that result from a traditional reactive approach to the disease.
An approach to digital platforms can also help enhance existing healthcare infrastructure. Given the shortage of trained doctors in India, for example, the AI-based treatment recommendations engine can help physicians and bridge the demand-supply gap.
For insurers, there is an opportunity to emerge as an aggregator of health data. With the right data and insights, they can be better equipped to focus on improving member engagement and improving care delivery while controlling costs.
Overall, a platform-centric approach can reduce the cost of care, improve the quality of care, and provide greater customer satisfaction. Globally, too, studies show that reduction in administrative costs, risk management and compliance, and support for growing demand are the top three objectives of using digital platforms.
Adopting a digital platform
While there are obvious advantages to a digital platform-centric approach to healthcare, there are many factors affecting adoption. For example, existing investments in legacy capabilities can be a hindrance. Also, the inability to show proper business cases showing real value can also deter organizations. In addition, adopting a platform approach often requires organizations to change organizational culture and adopt new ways of addressing business needs. This can be challenging for organizations biased towards traditional processes.
Nevertheless, as the cloud emerges as the desired technology for delivering business results, adoption will grow. Cloud-based digital platforms backed by emerging technologies such as IoT, blockchain, automation, data and analytics and AI can play a significant role in transforming the healthcare experience. This will not only improve the process but also help increase collaboration with stakeholders and unlock the power of existing data.
Healthcare technology solutions, such as the digital platforms available today, have the potential to help completely redesign the healthcare infrastructure to enhance the quality of care for future generations. However, it requires a combination of determination, imagination and technological ability to make it a reality.
Venky Anant, SVP and Global Head of Healthcare, Infosys
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