For young millennials and tech-savvy Gen Z consumers, health and nutrition are part of the decisions they make every day. These days, it becomes exhausting to take time out to visit gyms, follow health trends, or have complex dietary patterns. They are also very aware and aware of the fact that their regular diet is not enough to meet the nutritional requirements. Therefore, nutrition brands have a great responsibility to present products that are easy to understand and consume, help to address the nutritional gap and fit effortlessly into your daily intake. With this in mind, leading global health and wellness brands like Amway are going the extra mile to provide more relatable, engaging and personalized solutions that work better for today’s consumers.
Addressing specific supplement needs, today you can choose from the wide range of products available on the market, including chewable gummies, tablets and capsules, powders and liquids. In this context, companies like
Amway
are constantly leading the way through product innovation to meet the changing needs of modern consumers. Continuing to solidify its leadership in the health and wellness space, Amway India recently took a major leap in innovation, and for the first time introduced a range of nutritional supplements in modern, tasty, convenient and simplified formats, such as gummies tasty and products to dissolve the mouth. gelatin strips under its flagship Nutrilite brand.
Understanding the busy lifestyles of today’s millennials,
Amway
on-the-go nutritional supplements formulated to meet your daily nutritional needs. The brand introduced three innovative nutrition products in exciting formats: Seize the Day, strawberry-flavored gummies that contain vitamins and minerals to support overall health and immunity, D-fence: melt-in-the-mouth jelly strips that contain vitamin D3 to support bone health and immunity, and I Candy Gummies containing lutein and zeaxanthin to support eye health.
Building on Amway’s focus on personalized and simplified nutrition, with youth in mind, this innovative range of supplements is formulated and developed to address the daily nutritional needs of today’s health-conscious consumers.
Mr. Ajay Khanna, Marketing Director of Amway India, said: “Product quality and innovation are the key drivers of growth for Amway. And we will continue to aggressively drive innovation, exploring adjacent and expanded spaces around the nutrition segment, to strengthen the existing portfolio and develop new product solutions. To that end, we have invested in several state-of-the-art research and development laboratories in India to drive innovation and advance distinctive capabilities in science-led product development across portfolios. With strict quality controls and simplified labeling, we are making nutrition fun, simple and convenient for our young consumers.”
While there has been an increase in demand for simplified health supplements, there is also a penchant for quality, responsible sourcing, and a transparent production process for these nutritional products. People are now looking for information on the Purity, Safety and Potency of the ingredients in the products they buy and consume. In this regard, Amway’s Nutrilite, backed by a heritage of more than 80 years, has championed the plant-based approach to supplementation that offers the highest levels of transparency that add to the efficacy of the products, which is the key product differentiator.
“Each ingredient that is part of the preparation of nutritional supplements in
Amway
it comes from high-end suppliers who would be required to pass Amway’s stringent yet transparent global quality standards. Similarly, we also work closely with product manufacturers, who have passed our quality standards, to ensure that the product will perform to its specifications until the end of its useful life by subjecting the products to strict stability testing conditions. . In addition, we work together with the manufacturers of these products to ensure they meet the Indian regulatory guidelines set forth by the FSSAI,” added Dr. Shyam Ramakrishnan, PhD, Head of Emerging Markets, Innovation and Science at Amway.
The consumer’s mood is constantly evolving towards the purchase of food due to the social and environmental movement. Today, healthier lifestyles have become a global movement with awareness coming from social media and online sources. With increased Internet penetration, people are more aware of the daily decisions they make, such as shopping for food, consuming food in a restaurant, buying organic groceries, etc. They have the option to research online and discuss dietary needs and how to incorporate a healthy sustainable lifestyle. With the ever-evolving global health movement, brands are becoming more stringent with food labeling and marketing practices. Today’s young consumers are willing to pay a premium price if they find the right nutrition for their bodies. This gives nutrition brands and food manufacturers tremendous opportunities to make personalized products for their clientele.
Following the demands of the current generation,
Amway
is going the extra mile to constantly innovate in the nutrition segment through products that resonate with the lifestyle of millennials and Gen Z. With a philosophy to make nutrition fun and on the go, Amway constantly offers solutions sustainable nutritious meals for the masses that are easy to consume, tasty and meet nutritional needs. Amway believes that a healthy diet should consist of plenty of fruits and vegetables. There are very few products on the market today that provide phytonutrients, and Nutrilite uniquely fills that gap. With the use of multivitamins and other mineral supplements, one can fill in the nutritional gaps that regular foods cannot provide. Amway’s Nutrilite is the only global dietary supplement brand that grows, harvests and processes plants on its certified organic farms. Is all
Amway
control in terms of quality controls from planting the plant to its further processing into a supplement. With stringent multi-level quality controls involving scientists and health experts, Amway is simplifying the ultra-complex nutrition equation for consumers around the world. To explore the range of Amway products, click
here
.
Disclaimer: Article produced on behalf of Amway by the Internet Times Spotlight team.
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