Beano swapped out his Dennis comic strip for a different color in support of World Mental Health Day this month.
The special edition strip sees Dennis dressed in yellow and black stripes instead of his usual red and black outfit.
The color change is Beano’s move to show support for the children’s charity YoungMinds, which is currently running a #HelloYellow campaign.
Encourage people to wear yellow to show their support for creating a better future for youth mental health.
The new comic strip, which went on sale Wednesday, focuses on the theme of this year’s World Mental Health Day, “How you feel matters.”
MediaEncourage kids to talk about their mental health by exploring “Numskulls” by Dennis.
The Numskulls are a series of Beano characters that live in the mind and control the brain and all the senses, so if they’re having a bad day, chances are Dennis will too.
With research showing that reading has a positive effect on children’s mental health and the fact that one in five children do not have a book, Beano said it will give away 20,000 free Beano comics on October 10, World Day Mental Health this year.
Mike Sterling, Beano’s ‘mischief director’, said: “There is a growing body of research highlighting the positive effects reading has on young people’s mental health and we are proud that our continued partnership with YoungMinds promotes reading for the children.
“I hope as many kids as possible can read this week’s issue and show that mental health issues affect everyone, including Dennis.”
Deirdre Kehoe, from YoungMinds, said: “The number of young people who need mental health support is growing every day, but many face barriers when trying to get the right support.
“We cannot allow young people to face these challenges alone.
“Wearing a yellow item for Hello Yellow is one small thing we can all do to support the young people in our lives and by raising vital funds for YoungMinds we can ensure that no young person feels alone with their mental health.”
