YouTube ‘primal living’ guru Liver King, who built a $100m fitness empire, admits he’s actually on steroids

Can living on a diet of raw meat and leading a “man cave” lifestyle really make you as ripped as Dwayne “The Rock” Johnson? Probably not without steroids, it turns out.

An internet famous “primal life” guru named Liver King falsely convinced his millions of followers around the world. [hotlink]Youtube[/hotlink]tik tok and [hotlink]instagram[/hotlink] that his raised physique was due only to his unusual eating habits and rigorous exercise regimen.

The “ancestral” lifestyle he and his wife reportedly followed was meant to achieve “strength, health and happiness” and included living according to the “nine ancestral tenants”: eat, sleep, move, shine, connect, cold, sun. , fight and unite. He ate raw liver, bone marrow and even bull testicles.

https://www.tiktok.com/@liverking/video/7151151542454717742?is_from_webapp=1u0026sender_device=pcu0026web_id=7127185884248360454

Social media aside, Liver King has already been making $100 million a year selling protein supplements and dried animal organs under his ‘Heart & Soil’ and ‘Ancestral Supplements’ brands – his shop charges $30 to $40. 65 per bottle for capsules containing grass-fed beef. liver.

The 45-year-old, whose real name is Brian Johnson, previously denied any allegations of steroid use, after saying at Mark Bell’s Power Project Podcast: “I don’t touch things. I have never done things. I’m not going to do things.”

Johnson’s façade, however, has now been drastically reduced. In a video uploaded to YouTube of him, he revealed: “I lied and deceived a lot of people… Yes, I have been on steroids, and yes, I am on steroids, monitored and managed by a hormone doctor.”

The influencer admitted that he has been taking 120mg of testosterone per week and apologized for misleading his followers and claiming that it really was “all natural”.

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Prior to his confession, Johnson was called out by another YouTuber named More Plates More Dates, who posted a one hour video exposing the influencer’s steroid use, costing him $12,000 per month.

It included a leaked email from Johnson to a nutritionist confirming his steroid use and asking for more, and the results of a blood test.

Why did Liver King lie?

Johnson blamed his actions on his insecurities: “When I’m talking about the 85 percent of the population that suffers from self-esteem issues, that’s me. I’m part of that statistic.”

The person, he said, was “an experiment in spreading the message [and] to raise awareness among the 4,000 people who commit suicide a day, the 80,000 people a day who attempt suicide,” adding that their “fight” was to promote “ancestral life” as a solution.

Johnson also confessed that he was not fully aware of the consequences, saying: “Before social media I was rich and anonymous, and after social media I’m still rich but no longer anonymous… I never expected this kind of exposure to the world. “. public eye.”

This story originally appeared on fortune.com

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