But the plan turned out to be generic, the same program Davis had given other women, Bullock said. Feeling cheated, Bullock wrote to Davis, but she was ignored and eventually banned from Davis’s social media accounts, she said.
Bullock eventually got her $92 back, but only after numerous women voiced similar complaints and Davis was forced to respond to what some customers called a “scam.”
Now, Texas Attorney General Ken Paxton has filed a lawsuit against Davis and his company, alleging that the Fort Worth-based company influencer engaged in “deceptive acts” by deceiving “thousands of consumers with the promise of personalized nutritional guidance and individualized fitness training.” In addition, he alleges that Davis sold weight-loss plans to people who told him they had eating disorders.
The lawsuit seeks to block Davis from selling personalized exercise and nutrition advice and calls for between $250,000 and $1 million in fines and fees.
Davis did not respond to an interview request from The Washington Post. But in February 2019, after complaints about her business practices mounted, Davis issued an apology on her YouTube channel and He spoke on “Good Morning America.”
“I jumped into an industry that didn’t have an instruction manual,” he said on the 2019 broadcast. “Basically, I’m going through uncharted territory, and I’m doing the best I can, the best I can.”
Davis has more than 954,000 followers on TikTok and 465,000 on Instagram. After apologizing to clients, Davis switched her focus from fitness to Christianity, according to her social media profiles.
When Davis began selling the nutrition and fitness plans in 2014, she used her social media channels to post photos of herself in workout gear and share fitness information. and nutrition advice, including “Starbucks Hacks” and “body-positive inspirational quotes,” according to the suit.
He used another website to sell nutrition and fitness plans that ranged from $45 to $300, according to the lawsuit. The plans were packaged as “bikini competition” or “bridal” plans, depending on the suit, and nearly all of them came with a special feature: one-on-one attention from Davis herself, in which she would customize diets and exercises to the client’s needs. — and adjust them after individual consultations.
According to the lawsuit, Davis billed herself as “your coach, your confidant, your greatest support and friend,” who was there to “push you, mold you, and help you find that person you always wanted to become.” ”
But customers soon discovered that Davis rarely, if ever, followed through on that claim, according to the suit. Davis allegedly stopped responding to some customers that she had bought the individualized plans, and many hardly knew about her. To specific questions about her fitness regimens, Davis allegedly responded with generic statements like, “THAT’S MY GIRL! You are killing it!” or “you have this baby!”
For some clients, the effects were harmful, especially in cases where Davis offered general nutrition plans to clients with different needs, the suit says. A client weighing 200 pounds reportedly passed out from lack of nutrition after following the plan provided by Davis.
The suit also cites statements from former clients who said they saw Davis as someone who could help them with their eating disorders. One said she chose Davis specifically because the influencer advertised herself as an “eating disorder soldier,” the suit says.
In a request another client sent to Davis, according to the lawsuit, the person wrote: “I really need guidance, help, the right information and support right now. I currently have an eating disorder, horrible views of body image…I am underweight for my height.”
“Great! Welcome to the #teabrittanydawn family,” Davis allegedly responded. She later provided the client with a weight-loss plan, according to the lawsuit.
Davis’ clients began joining a Facebook group called “Brittany Dawn’s Fitness Complaints,” which grew to about 4,600 members by February 2019, “Inside Edition” reported. Davis said in her apology that she reimburse customers who felt harmed.
Since that apology, Davis has rebranded herself as a Christian influencer, and now offers retreats, “a gospel-focused day with other God-fearing women,” at a cost of $125. according to your website.
