Mumbai: Lupin Limited announced that its digital asthma educator platform, Joint Airways Initiative (JAI), has now onboarded over 10,000 patients since its launch.
JAI equips patients with the knowledge and skills to manage their condition effectively. By offering a comprehensive range of services, including personalised inhalation technique guidance, pulmonary physiotherapy, dietary counselling, yoga, and medication adherence, The initiative is committed to enhancing treatment outcomes and overall well-being.
As per the Global Asthma Report 2022, 35 million Indians suffer from asthma and COPD, with less than 30 per cent of them being aware of their condition. 90 per cent of those diagnosed utilise their inhalers incorrectly, adversely impacting their treatment progress and overall health. JAI has bridged this gap by providing personalised, one-on-one training sessions to over 10,000 onboarded patients from qualified asthma educators on correct inhalation techniques.
Rajeev Sibal, President, India Regions Formulations, Lupin, said, “Given the alarming surge in asthma and COPD cases in India, largely linked to air pollution, there was an urgent need to educate patients on correct inhalation techniques to improve treatment outcomes.”
“In the post-COVID era, patients are increasingly turning to digital interventions for their healthcare needs,” said Hirak Bose, Vertical Head Sales & Marketing – Respiratory, Lupin.
