Every week, The Drum picks the best global campaigns from our Creative Works. You can send your new work here.
This week, Women’s Aid has subverted England’s ‘It’s Coming Home’ call to highlight the rise in cases of domestic violence around the World Cup. Elsewhere, radio host Roman Kemp has lent his voice to Walkers’ annual holiday campaign on mental health, and The National Lottery continued its Christmas TV spot with a special banner.
Women’s Aid: He’s Coming Home by House 337
Women’s Aid and House 337 subverted England’s ‘It’s Coming Home’ call to highlight the rise in domestic violence around the World Cup.
The chilling minute-long film is a single shot running down an ordinary English street as people enjoy the game, but then comes to one with a banner reading, “He’s coming home.”
Walkers: It Feels Good to Share by VCCP
Radio host Roman Kemp lent his voice to Walkers’ annual holiday campaign, which he hopes will encourage people to speak openly about their mental health.
The National Lottery: Christmas Love Story by Adam & Eve/DDB
To coincide with The National Lottery’s Christmas film, a special out-of-home (OOH) ad featuring the starring couple will be shown at The Pump Station in Westfield Shepherd’s Bush for the next two weeks.
Duolingo: Museum of Wonky English by UltraSuperNew
language learning app Duolingo Opened a ‘Museum of Wonky English’ in Harajuku, Tokyo to give surprising new meanings to mundane phrases that have been mistranslated.
In one, viewers see a coffee pot with a sign next to it that reads, “When the coffee’s gone, it’s gone.”
Salesforce: The March of MJZ Los Angeles
In February, during the Super Bowl, Salesforce tapped A-list actor Matthew McConaughey to present their commercial urging people to take care of our own planet before trying to travel to others.
Now, the organization has released “New Frontier,” a 60-second ad in which the Academy Award winner doubles down on the message.
Calm Down: The Invisible Opponent 2 by AMV BBDO
In the UK alone, an estimated 3 million people feel lonely at some point in their lives. To help combat this and encourage people to seek support, Calm enlisted the help of Major League Soccer player Declan Rice..
Heinz: Tip for Heinz by Mischief @ No Fixed Address
this campaign called on the American public to add a $1 tip to Heinz and then take a photo of the receipt and upload it to Instagram with the hashtag #TipforHeinz and #sweepstakes or submit it at www.tipforheinz.com. Then, Heinz will pick up the cost of the $1 tip plus the restaurant tip, up to $20, and for a lucky few, the brand will foot the bill in full.
National Lottery of Spain: Vika de Contrapunto BBDO
This ad is a friendship story between two co-workers. The protagonist Vika recently moved to the country and doesn’t speak much of the language. She and her friendly new co-worker communicate as best they can and eventually the couple decide to go half on a lottery ticket.
Coca-Cola: Real Holiday Magic by WPP
Coke evoked the power of memory in a recent video spot. The ad is an extension of Coca-Cola’s ‘Real Magic’ campaign, which Coca-Cola describes as a “brand philosophy” that emphasizes the depth that can be gleaned from seemingly ordinary moments.
Paramount+: A Mountain of Droga5 Entertainment
streaming service Paramount+ has returned to the fictional Mount Paramount in a new TV spot, this time featuring the iconic Key & Peele character Mr. Garvey.
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