joe wicks today marked two years since he began his physical education sessions with Joe, the morning workouts that helped school children – and their parents – stay fit as the Covid crisis kept the nation indoors for isolation.
The workout guru, 36, told his followers that March 23, 2020 marked the beginning of “something amazing” as he recalled the daily YouTube fitness sessions that would eventually earn him an MBE and see him raise £580,000 for the National Health Service.
PE lessons finally ended on July 22 of that year, but Wicks has continued to be in the spotlight, with her latest cookbook currently at the top of the nonfiction chart and her earnings last year he believes they were around £115,000 a week – in line with a Premiership footballer.
There are posh homes in Santa Monica and Surrey, and a growing brood: his wife Rosie is currently pregnant with the couple’s third child, siblings of India and Marley.
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Wicks marked two years after her first PE session with Joe, which was released on her YouTube session on March 23, 2022 at the height of the first lockdown, on Instagram today (pictured with her son Marley)
Physical education with Joe cemented Wicks’ status as the UK’s leading fitness guru – he received an MBE for his efforts and is currently at the top of the non-fiction charts with his book Feel Good Food, rumored to be earns £115,000 a week.
The summer after PE with Joe began, Wicks and his family moved into a luxurious new house in Surrey, complete with a sauna and ice bath, and there’s also a house in Santa Monica, California.
The couple also spend time at their home in Santa Monica, with Wicks vowing to “get more sleep” and “beef up” during a recent extended stay with Rosie, India and Marley in California.
Currently on a book signing tour of the UK, the star has been busy sharing Instagram stories of her five-star hotel stays as she travels from city to city in a luxury car.
In 2021, Companies House records revealed that Joe’s firm Body Coach Online Nutrition Ltd had cash reserves of £4.5m for the year ending March 2021, a huge increase from the 1, £7m he had in 2020.
His other company, Joe Wicks Ltd, also increased its funds with assets currently valued at £6.7m, an increase of £3.5m from the previous year. Another firm, Joe Wicks Group Ltd, had assets worth £3.25m, bringing cash and assets to nearly £15m.
It’s a far cry from the humble beginnings of the fitness guru, where he tried to launch his bootcamp business with a £2,000 loan from his parents.
11 years ago, Joe, 36, was handing out flyers for his Rumble In The Park classes outside the Richmond subway station in Southwest. Londonhowever, so few people showed up that he couldn’t repay the money he lent.
The fitness star posted a photo of himself with his young daughter Indie celebrating the success of his PE sessions with Joe two years later. Right: Wicks wore a jubilant cushion for one of the lockdown sessions
Humble beginnings: Joe handed out flyers to his Rumble In The Park classes outside Richmond tube station in south-west London, however so few people attended that he was unable to repay the money borrowed for the training course.
The fitness guru has shed light on his subsidized housing upbringing, where he admitted his young mother had “no idea about healthy eating” and fed them pasta and sandwiches “every night”.
Joe said earlier this year, “When I was able to say, ‘Mom, I’m buying your house…it’s yours,’ that was an amazing moment.”
While trying to get her business off the ground in 2012, the fitness star didn’t ‘make a dime in a year’, before discovering she could reach people on Instagram through a gap in the market.
Healthy living: When the social media app launched a video feature in 2014, Joe began uploading motivational videos on exercise and nutrition, which quickly gained traction with those seeking healthy living tips (pictured in 2017)
When the social media app launched a video feature in 2014, Joe began uploading motivational videos on exercise and nutrition, which quickly gained traction with those seeking tips for healthy living.
The videos began with Joe chatting away in his kitchen, gaining confidence with each video and getting ‘louder and more cheeky’ until their community was built; after just eight months, he had 44,000 followers.
A pivotal moment in Joe’s career was meeting the best-selling author of the Do It! Or throw it away! Bev James, who claims it “turned him from a young man with enthusiasm into a businessman with a strategy.”
Joe is quoted on his website as saying, “Bev told me on day one, ‘Joe, you’re going to be a star and have your own cookbook and TV show.’ No one had ever had that confidence in me before.
Although Joe can still see the Richmond subway station from his job, it is now from his Body Coach headquarters, where he employs 50 people and bills millions each year. Joe is believed to be worth £15m.
Joe released his first book, Lean in 15, in December 2015 and sold 77,000 in its first week, breaking a world record previously held by esteemed chef Delia Smith.
As well as lucrative book deals and app launches, Joe also hosted two series of his own show The Body Coach on Channel 4 in 2018.
During his rise to stardom, Joe met his now wife Rosie Jones, 31, who began her career at age 17 and worked as a glamor model. Joe kept his relationship with Rosie a secret until fans began to speculate that they were together after they shared identical vacation snaps on Richard Branson’s Necker Island in 2016.
The couple announced their engagement in November 2018 and married 18 months later in a forest ceremony. Posting a photo of their wedding on Instagram.
Joe and Rosie welcomed their second child, a son named Marley, into the world in December 2019 and are expecting the birth of their third child this summer.
The star recently revealed a body transformation as she bulked up in a three-month transformation while spending time at her home in Los Angeles. Joe said he set two goals for himself when he landed in Los Angeles three months ago: “get more sleep” and “get stronger.”
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