Apple Inc on Wednesday released a report outlining a two-pronged strategy in the digital health market, offering consumers health and fitness features on the one hand while engaging with traditional ones. Health care systems on the other hand.
Led by Apple Chief Operating Officer Jeff Williams, the report is the first time Apple has offered a comprehensive view of its approach to the healthcare market in the eight years since it began rolling out health features such as medical record storage systems on iPhones. It has also initiated partnerships with institutions such as the Stanford University School of Medicine to conduct large-scale formal medical studies.
Most of the work is centered around Apple WatchA device that Williams was instrumental in bringing to market has sensors for heart health and other functions.
In the report, Apple said its focus is on providing a safe place for consumers to store their health Medical information To alert users and push towards better health when using tools like Apple Watch on iPhones. The device can alert people to heart irregularities and detect when a person has collapsed to alert emergency contacts, among other features. Apple said its system can now store 150 different types Health data which is encrypted so that only users can access it, not Apple.
The company also outlined the work it is working with medical researchers to approve their use Apple devices Conducting studies, as well as allowing patients to share and discuss data collected by Apple devices so they can better monitor their health between doctor visits.
Williams wrote in the report that Apple wants to continue to develop Health related facilities Both for users and the healthcare industry.
“Our vision for the future is to continue to build science-based technologies that empower people with more information and act as intelligent guardians of their health, so that they are no longer passengers on their own health journeys,” Williams wrote.
