Bachelor star Sam Wood sells fitness business for $71million

Former bachelor Sam Wood sold his fitness show, 28 by Sam Wood, for a whopping $71 million.

The 41-year-old Melbourne personal trainer and entrepreneur sold the program to myDNA, which provides clients with personalized health and fitness plans based on an analysis of their DNA results.

“I’m very proud of what we’ve accomplished so far and even more excited about what the future holds with myDNA,” said Wood. news.com.au.

Under the agreement, Wood will become an investor in myDNA, with a five percent stake.

Since Sam Wood launched 28 in 2016, the program has attracted more than 400,000 individual users and has partnered with the likes of Woolworths and Blackmores. vitamins

Thanks to the myDNA deal, Wood plans to ‘drive the growth [and] add awesome new tech features and customization to the program and app.

“I think that’s why we’ve had the success that we’ve had, and myDNA, what they have that we find really appealing is that extra level of personalization through genomics,” he told the Australian Financial Review.

Dennis Bastas, president of myDNA, told AFR that 28 by Sam Wood’s custom-designed app and website were a major factor in the $71 million deal.

“Sam has a huge following and the platform itself is such a beautiful user experience, that to be honest, from myDNA’s perspective, the appeal of acquiring his business was all the people who embraced it,” Bastas said.

Wood made headlines earlier this year when he posted photos of himself, showing how he went from having a ‘daddy body’ to looking like a bodybuilder in two months.

The father of four explained that he had gained weight before the Christmas holidays and decided to follow his own show 28 by Sam Wood to get back in shape.

Online trolls were quick to accuse Wood of deliberately making himself look bigger in the “before” photo by “sticking out his stomach” and hunching his back.

Addressing the backlash in an Instagram video days later, Wood said: “For the skeptics and the haters, it’s all good, I get it.”

‘The photo on the left is me and it was taken in the last week of August last year. I’m not sticking my guts out. They had just come out and my posture was many of the things that suffered.

‘I am not sharing this as a marketing ploy. I share it to show that I am real and that I was fighting like so many others, since many assume that as a fit man, I am always in good shape.

The former reality star admitted he was nervous about posting such an unflattering picture of himself, but knew he had to.

“It was scary and confronting to share an image that I hate to look at, but once it’s there, it’s actually incredibly empowering and liberating. This is me. This is real,” she said.

In the caption to her body transformation post, Wood revealed that she had decided to embark on her own eight-week challenge on September 1.

‘I made a decision and went for it and I can’t believe how much better I feel. Forget how I look. This is how I feel,’ she wrote.

‘[The benefits include] More energy, better mood, more confidence, better sleep, more productive.’

Wood said the eight-week challenge helped him get out of a rut.

‘I feel better mentally and physically in every way. I needed a circuit breaker. I needed to get out of the rut,’ she explained.

Sam Wood’s 28 program includes fun and challenging workouts as well as recipes and meal plans to help people get in shape.

In 2018, Wood invested $1 million in the 28 by Sam Wood show to make it a bigger competitor in the fitness space.

The fitness mogul is married to Snezana Wood (née Markoski), whom he met on the third season of The Bachelor in 2015.

The reality TV couple, who have been married for four years, welcomed their third daughter, Harper Jones, on May 4.

They are also parents to Charlie, two, and Willow, three.

Wood is stepfather to 16-year-old Eve, Snezana’s daughter from a previous marriage.

Since becoming famous on The Bachelor, Wood has built a fortune estimated to be close to $10 million, much of it from a series of astute real estate investments in central Melbourne and the Victoria region.

The businessman, who drives a $150,000 Mercedes G-Wagon, has built a property portfolio that includes his $4 million home in Elsternwick and a $3.6 million vacation home on Mt Martha.

The solid-brick Victorian residence in the desirable suburb of Elsternwick was purchased in September 2018 for $3.3 million and has nine bedrooms in total, including four double bedrooms and “a spacious living room with alfresco dining.”

An hour away on picturesque Mount Martha, the Wood family has invested in a perfect vacation getaway on 25,000 square feet of land.

Wood bought the property in October 2020 for $2.7 million and it has already increased in value to a staggering $3.6 million, a profit of almost a million dollars in just 15 months.

The Bay Road property is just a few minutes’ walk from Mt Martha Village Shops and the South Beach Yacht Club, making it a prized addition to any property portfolio.

The four-bedroom home is an artist’s dream featuring a large family room, spacious living and dining room with gas fireplace, and well-appointed kitchen.

Wood made his entry into the real estate market in 2014 when he bought a 1,728-square-meter, two-bedroom unit on Carnegie’s Koornang Road for $477,500.

That property has now increased in value to close to $600,000.

And he’s had the Midas touch ever since. In 2017, Wood bought a three-bedroom investment property in Broadford for $295,000 and has since seen its value rise to nearly $500,000.

In 2018, when Wood acquired the Elsternwick property, he also invested $531,000 in another investment property in Upwey.

This, like all of his other properties, has continued to rise in value, making Wood the undisputed financial king of the Bachelor franchise.