The reality TV star and businessman just announced the birth of his third child, but he also had another milestone to celebrate.
Bachelor star Sam Wood has sold his online diet and fitness program to a Melbourne DNA testing company for a whopping $71 million.
It comes after he announced the birth of his third child, Harper Jones Wood, on Monday, revealing that he had been born a month earlier, on May 4, and that his wife Snezana had been rushed to ICU after falling ill. seriously.
His show, 28 By Sam Wood, has been acquired by myDNA, a company that offers customers personalized plans for everyday health decisions, such as diet, fitness, training styles, and even the impact of medications on the body afterward. a client’s DNA results are analyzed. .
There have been more than 400,000 individual users of Wood’s program, while he has also partnered with the likes of Woolworths, health insurer Bupa and Blackmores.
Wood said the deal was a game changer for personalized health and wellness and would help “drive growth, add incredible new technology features and personalization” for subscribers, as well as give companies the option to create wellness programs. personalized.
“I am very proud of what we have accomplished so far and even more excited about what the future holds with myDNA,” he said.
Wood also noted that his fitness platform prides itself on personalization.
“I think that’s why we’ve had the success that we’ve had, and myDNA, what they have that we find really appealing is that extra level of personalization through genomics,” he told the Australian Financial Review.
Health care entrepreneur Dennis Bastas, who runs a pharmaceutical company and is president of myDNA with a 20 percent stake in the business, added that he wanted to offer genetic information to subscribers.
He said this would allow for the expansion of the fitness plan to incorporate people’s genetic and genomic information to help create a unique personalized exercise and nutrition program.
“The world is changing with the genetic age, and the cost of extracting genetic information is now so low that we can plug it into everyday decision-making,” he said.
Bastas added that the 28 by Sam Woods website and app, which had been custom built, were also an attractive part of the deal, offering a “great user experience.”
“Sam has a huge following, and the platform itself is such a beautiful user experience, that to be honest, from myDNA’s perspective, the appeal of acquiring his business was all the people that embraced it,” Bastas told the Times. AFR.
Both companies will continue to maintain their own brand and, under the agreement, Wood will become an investor in myDNA, with a 5 percent stake.
Wood is one of Australia’s most popular fitness figures, and earlier this year she shared two side-by-side selfies on Instagram, taken two months apart.
He faced backlash with some blaming the fitness trainer. to pretend but he later admitted that revealing his own fitness journey has been one of his most vulnerable moments.
Star of the third season of The BachelorSam met Snezana in 2015 and the couple got engaged just six months later.
In 2017, they became the first Bachelor Australia couple in history to welcome a girl, Willow. They married in a lavish ceremony in Byron Bay in 2018.
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