mental health research in Croatia during the pandemic and after the earthquakes suggests that the population has become more anxious than before. In particular, 50% of Croats have notable levels of anxiety and 20% deal with severe or extremely severe anxiety, but this problem remains marginal.
That’s why Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital designed an AI Anxiety Meter: digital city lights to measure the anxiety levels of passers-by. The AI Anxiety Meter campaign aimed to expose the dangers of long-term emotional stress and the consequences of neglecting mental health.
The idea was to correlate the emotional state with the level of health risk to which people were exposed and offer a solution in real time. AI Anxiety Meter uses Google’s facial mesh and Automatic Facial Emotion Recognition (FER) technology, along with other algorithms for facial expression analysis, to identify a combination of 8 emotions classified as anxiety.
Respondents stood in front of the screen and gave their consent by waiting 5 seconds for the app to scan their faces and show their level of concern.
The most stressed respondents were referred for a free preventive health checkup, while those with lower stress levels were told about the importance of maintaining mental health.
The campaign showed that an encounter with an ad could help you live a healthier life. People used to watch commercials, now commercials watch them too, for a greater good: their mental health.
People lined up to measure their anxiety levels. A third of all passersby interacted with the ad. The number of preventive controls in Croatia Insurance health clinics increased by 31.22%.
The campaign may have ended, but AI Anxiety Meter will still be available on the Croatian Insurance mobile app, freely accessible to any interested party.
video link: https://youtu.be/rqoAFKc4TAI
SOURCE Bruketa&Zinic&Grey
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