Ahead of Mental Health Awareness Month in May, Finnish mental health brand CupOfTherapy has appointed manufacturer Jerry Leigh as its official US apparel partner.
The deal was a joint collaboration between CupofTherapy’s North American agent, FanGirl Consulting and Brand Management and Mix Licensing Group.
CupOfTherapy is a Finnish concept focused on the themes of wellness and mental health through illustrations of animal figures representing people from all walks of life. With the mantra “mental health made visible”, CupOfTherapy strives to work and foster your own mental improvement. The brand’s message and artwork are created by psychotherapy practitioner Antti Ervasti with illustrator Matti Pikkujämsä.
Scheduled to launch in Target stores this April, Jerry Leigh developed a clothing line consisting of designs aimed at young men and women, presenting CupOfTherapy’s messages of positivity through his animal illustrations.
In addition to the clothing program, CupOfTherapy’s book “Self-Care Every Day: Daily Dose of Kindness and Self-Compassion” is now available in English with pre-orders from target.com, Walmart.com and other places.
