EatFit, a healthy food app, has announced its collaboration with Hrithik Roshan-owned wellness and fitness service HRX to introduce its premium functional food menu to users. The menu is a combination of their food philosophy and the HRX utility feature that will provide healthy food options.
The menu is mainly designed to meet the nutritional needs of the body and offers food options such as pizzas, juices, cold beers, Indian cuisine, salads, desserts, etc., which makes healthy eating interesting. The food options are classified according to the requirements of fitness enthusiasts, based on your body’s needs for pre- and post-workout food, endurance, indulgence, and recovery during the training period.
Gokul Kandhi, Commercial Director of EatFit, said: “Having our visions aligned creates a compelling partnership. With this collaboration, the range of healthy, high-performance foods we are launching will appeal to the everyday athlete in all of us who are looking to energize, recover and develop. This menu brings a variety of high performance everyday foods.”
Pallavi Barman, Brand Director of HRX, said: “We believe in bringing the best of everything to help each individual’s journey to live a healthy and fit life. Offerings in this range include clothing, footwear, audio, fitness equipment, select workouts, gym access, nutrition, grooming and a few more necessities that a fitness seeker regularly searches for.”
According to IBEF, the Indian gourmet food market is currently valued at $1.3 billion and growing at a CAGR of 20%.
First article
.
