Limitless Minds, a company spearheaded by Denver Broncos quarterback Russell Wilson and his brother Harry, started out offering business training but pivoted to mental wellness following COVID-driven demand for its training in high-pressure settings. .
Why it matters: The employer-oriented wellness coaching startup has raised $2.5 million in seed funding, Harry Wilson tells Axios exclusively.
Offer details: Acrisure CEO Greg Williams led the round along with Future Labs Capital and InterstateFusion.
- Marchex President Russell Horowitz, Ciara and Russell Wilson (serving as Impact Director), Stephen Shaya and Sanyin Siang participated.
- The funds will go toward hiring vendors, says Wilson.
Whats Next: The company, which Wilson says is profitable, plans to raise its Series A this fall or, at the latest, the first quarter of next year.
- It is currently focused on making its offerings available directly to consumers.
- “We see this product as a mental health platoon,” says Wilson.
Context: Unprecedented demand for behavioral health services is driving a surge in new virtual offerings, from traditional individual therapy to more generalized wellness services for people seeking support for everyday stressors. For example:
- paraclete in february raised $1.5 million in pre-seed funding to help employees cope with difficult life events.
- Whiskey in April raised $20 million in Series A funds for its employee-oriented social network.
- Calm, the stress and sleep app, in February bought care coordination company Ripple Health.
- “There are a lot of people playing in the [wellness] sandbox, but this is unique in looking at successful athletes and how they prepare for games,” says Future Labs managing partner Mack Shwab.
Yes, and: Wilson sees potential for Limitless to act as an aggregator or acquirer for various mental wellness platforms, especially with employers increasingly overwhelmed by the sheer number of tools available.
- “The aggregator model could be somewhere we play as we go along,” says Wilson. “I already know what that looks like completely? No, but our product is called Club Limitless for a reason.”
.
