fitness influencer Jen Selter has been doing her thing on social media for a decade. She opened her Instagram account in 2012 for the purpose of showing off her physique.
The focus on fitness and butt selfies, or “belfies” as she calls them, has helped her gain millions of followers over the years. The 29-year-old now has more than 13.5 million followers on Instagram and has expanded to other social media platforms.
The self-styled OG Influencer still has the ability to go viral after all these years. He proved it with a recent TikTok video of him that racked up 8.7 million views as he geared up for Halloween.
Jen Selter is influencing at the highest level
Jen was using a pumpkin as a prop to do a quick workout in some sort of one-piece outfit and knee-high boots. As the “Failure” in the video suggests, the training did not go as planned.
He suffered a wardrobe malfunction in the viral video when his one-piece suit came undone in the middle of his squat. The malfunction occurred while she was holding a gourd over her head.
Jen noticed how successful her “failure” video was having on TikTok and decided to share a version of it with her followers on Instagram.
She instagram captioned version, “Since this is going viral on Tik Tok, why not repost on the gram? At least I didn’t drop the pumpkin.”
I don’t know what is more impressive.
The fact that Jen is still churning out viral content a decade later or the fact that she didn’t drop the pumpkin when her one-piece suit failed her. You can’t go wrong with either option.
What is a little more obvious is the strength of his formula for success. That’s as solid as it gets and she wouldn’t continue to create viral content without it. Here’s a look at some of what that formula produces:
