Independent investment firm Fledge Capital has announced a 25% stake in fitness and sports supplement brand Ultimate Sports Nutrition (USN).
The company has an investment portfolio of R2.3bn and has a preference for high-end consumer brands such as WeBuyFurniture, Oasis Water, King Price, Atterbury Property Investment, BetterBond and Genric Insurance.
His previous investments included Dis-Chem, WeBuyCars, Burger King, and The Club Surgical Center.
international demand
According to the two companies, Fledge’s investment will increase USN’s ability to meet strong international demand for its high-quality sports nutrition and wellness products.
“USN is an extraordinary business. It is an innovative, high-growth company with a strong business model, attractive markets, and data-driven strategies to accelerate sustainable, profitable growth,” according to Fledge Capital co-founders Louis van der Watt and Konrad Fleischhauer.
Listen to Suren Naidoo’s interview with Atterbury co-founder Louis van der Watt about his 25 years at the property (or read the transcript here):
Fledge Capital has also attracted a shareholding from Patrice Motsepe’s African Rainbow Capital Investments Limited (ARC).
However, ARC went through a “downsizing” process late last year in which 47 of its investments were reduced to 30. Fledge Capital was one of the investments launched by the JSE-listed investment firm.
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USN’s 100% local business with a turnover of close to R2 billion was founded by Albé Geldenhuys in 1999 and provides refined protein and sports supplements.
“As a globally trusted name, USN is well positioned for the world’s renewed focus on healthy living,” says Geldenhuys.
“The only partner I trust to continue growing and scaling USN with me is one that can add significant long-term value beyond just providing growth capital, and that’s exactly what Fledge Capital brings.”
USN is available in more than 80 countries and has manufacturing facilities on three continents.
Palesa Mofokeng is an intern at Moneyweb.
