Shine co-founders Marah Lidey and Naomi Hirabayashi, along with a team of engineers, marketing and customer success leaders, will join Headspace Health
Acquisition deepens Headspace Health’s investment in providing accessible and inclusive mental health support to people around the world
SANTA MONICA, California, September 8, 2022–(COMMERCIAL WIRE)–headspace health, the provider of the world’s most accessible and comprehensive digital mental health platform, today announced that it has acquired the Shine (“Shine”) app, a leading platform for inclusive mental health and wellness support. Shine will expand Headspace Health’s ability to provide more inclusive and representative self-care content to its growing global base of members.
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Headspace Health and Shine join forces to expand inclusive and representative mental health support for all. (Graphic: Business Wire)
Founded in 2016, the glitter app Serving more than 45,000 paid subscribers, it has reached more than six million people by offering self-guided content, including daily meditations, self-care courses, and personalized support, as well as virtual workshops hosted by outside experts and the inclusive Shine community.
Co-Founders and Co-CEOs of Shine marah lidey Y Naomi Hirabayashi will join Headspace Health, taking on leadership roles in the company’s product and marketing teams, respectively. In addition to Lidey and Hirabayashi, a seasoned team of engineers, marketing and customer success leaders from Shine will join Headspace Health to advance the company’s mental health strategy, content and experiences.
“The acquisition of the Shine app underscores the continued importance of infusing diversity, equity, inclusion and belonging into the fabric of everything we do,” said Russell Glass, CEO of Headspace Health. “By integrating both Shine’s strong content and talented team, we will be able to collectively scale the diversity of offerings and experiences we can bring to our customers and members.”
The Shine app has an NPS of 84, over 30,000 five-star reviews, and was named “Best of the Year” by Apple (2020, 2018) and Google (2019). In addition to its direct-to-consumer business, Shine services more than 90 enterprise clients with its Shine at Work platform.
“After six years of building Shine, we are thrilled to join Headspace Health in scaling up the urgent work of closing the mental health equity gap, something Naomi and I have often felt firsthand,” said Lidey, co-founder and co-CEO of Shine. “We believe that everyone deserves to feel included in their mental health journey, and with our combined team at Headspace Health, we are on an exciting path to achieving that shared vision.”
Select Shine content will be integrated into Headspace Health’s consumer and business offerings, including Headspace’s in-app experiences, as well as company offerings. Leadership Workshop Seriesongoing webinars and more.
“We’re excited to work with the team at Shine to integrate their content, learning and perspective into our experiences,” said Leslie Witt, director of product and design for Headspace Health. “We have a shared goal of expanding the reach, representation and inclusion of mental health services, with the needs of our collective members, current and future, at the forefront of everything we do.”
Terms of the deal are not disclosed.
About Headspace Health
Headspace Health is the world’s leading provider of wellness and mental health solutions. Through our flagship Headspace brand, we have touched the lives of more than 100 million people in 190 countries through mindfulness tools to manage stress, sleep, and focus. Our corporate brands, Headspace for Work and Ginger, are distributed by more than 3,700 companies, including Starbucks, Adobe, Delta Air Lines and Paramount; and through health plans, such as Cigna. Employees of our members and business partners have access to mindfulness and meditation tools, CBT, coaching, therapy and psychiatry, helping them to be healthier and more productive. To learn more about Headspace Health and our family of brands, visit headspacehealth.com.
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Contacts
sarah lindsey
Senior Manager, Corporate Communications, Headspace Health
919 802 8475
[email protected]
