With the launch of and no spectacular success Digital India The government’s plan is that our country is constantly moving towards digital empowerment in all aspects of life. Health care This movement is not unaware of the favorable results it is bringing. With numerous supportive policies and plans to strengthen the digital healthcare market, reports say its revenue (₹ 252.92 billion in FY2021) is expected to reach ₹ 882.79 billion by FY2027, expanding at a CAGR of 21.36%.
Steps towards digital health and its growing adoption are supported by a number of factors and trends, including patient awareness, the need for more involvement in treatment due to better information provided by the country’s digitalisation, and patient-centered care. Today’s physicians using data from healthcare apps and devices. Let’s take a closer look at these health-tech trends to see in 2022, as they reduce the cost of admission and re-entry, adherence to better treatment methods, early detection of disease and, therefore, costs.
Consumerism of healthcare
With consumerism, a widely and generally accepted crusade, it was only a question of when or not, however, the trend spread to health care as well. Everyone is accustomed to well-designed products in their personal lives, from iPhones to Uber and Spotify. Trust and relationships have been the main focus in social media, electronic retail and finance. You get the right information when you need it most. This is more than a trend now. It has become a basic expectation.
For decades, healthcare technology has been restricted by years-old enterprise software and compliance. It was difficult to use and lacked a good user experience. However, we now expect a higher level of expertise in healthcare – the equivalent of other aspects of our lives. Fortunately, tech giants are actively investing in consumer-grade health tech products. From smartwatches to smartphone apps, health cloud, patient-engagement services and more – this is a growing aspect that brings hope to all stakeholders.
On the one hand, patients become more conscious of their health and are more likely to accept wearable medical devices and applications for better treatment. On the other hand, it gives physicians a better understanding of their patients’ lives, helping them make better informed decisions and move toward preventive care measures.
Biomarkers Tracking – The Next Step To Patient Awareness
Body sensors are expected to be the third largest wearable device segment today. We’ve moved on from a time when tracking steps and calories was the pinnacle of monitoring a person’s health and wearing devices that track your sleep cycle, heart rate, blood pressure, blood glucose and more.
The data from these devices help you make informed decisions about your health – which foods suit you best when you need to visit your doctor – they help us live a higher quality of life. With devices readily available on the market such as smartwatches or fitness trackers and easily accessible apps and websites on our smartphones, one can take better advantage of the patient-centered care model used by physicians today. Providers understand that patients want to be a big part of their treatment and recovery. Therefore, they are more willing to listen to their concerns brought by these devices, offering them preventive measures for a better quality of life.
Ease of access only reinforces my belief that this is a health-tech trend that should be taken into account, as this market is only expected to grow and is projected to reach $ 78.1 billion globally in 2026.
Preventive and active care> Reactive care
While patients are becoming more active about their health and life, physicians want to be more active and prevent patients from getting sick. As individuals acknowledge and approve of the use of devices such as smartwatches to track their lives, data providers are able to better understand the social determinants of health around their patients. This helps them to get focused treatment tailored to their lifestyle and is also closely responsible for enhancing the health of the population.
In addition, the prohibitions behind aspects such as mental and reproductive health are slowly diminishing, so more and more people are accepting help in these areas of their well-being. The move towards preventive care helps physicians provide a more patient-centered approach, with effective preventive measures such as meditation, good sleep cycles, etc. This is a growing trend that is likely to be accelerated by the digitization and health-consciousness of the people, which will help them to become more active towards their well-being.
Big information Is here to stay.
What allows physicians to make these informed decisions is, as I mentioned, data – more precisely, big data. With consumerization in healthcare, patients are becoming more conscious and engaged, and with the significant increase in smartphones, wearable technology, telemedicine and remote patient monitoring, we now have a wealth of information on our health in electronic silos. According to a Forbes report, data interaction worldwide increased by almost 5000% between 2010 and 2020 – from 1.2 trillion gigabytes of data to 59 trillion gigabytes.
As we have already seen, more data is needed for healthcare than for supportive physicians. It informs patients about their current medical condition and helps care cycle stakeholders move toward active care. Artificial intelligence, machine learning and data analytics help to capture insights that support better clinical decisions. It is clear from the statistics that the sector is only going to grow. In addition, estimates suggest that the market for Big Data Analytics in Healthcare could reach $ 67.82 billion by 2025.
Automation – Proximate though novel
Abundant data access and the evolving field of analytics pave the way for AI and machine learning, helping the industry to move steadily towards automation. This idea has not been new to healthcare ever since NASA Interested in remote surgery in the 1970s. However, it has taken a long time for the industry to reach a consensus on coexistence. As a result, the technology is still relatively new. Despite hearing about successes in automation, the general public has yet to see its impact on healthcare. However, the tech giants are still trying to figure out how to achieve this, which means that the day will come when their influence will not be far off.
Fear of replacement took some time for physicians to deal with the introduction of automation into their daily lives. However, the way things have evolved, it has become clear that while automation is essential to facilitate physical tasks in the backend, remote surgery is better left for astronauts as patients prefer a more humane touch to their care delivery. .
Health tech is constantly growing, and with the spread of the Internet across the country, it has become popular and essential for today’s patients. Patient Engagement, Patient Relationship Management, Population Health, Health Cloud, Telemedicine, Robotics, etc. Today all are in trend, but I believe the above five aspects are health-tech trends of 2022 and beyond. They will be responsible for leading us to the next stage of care delivery and higher quality of life.
Varun Dhawan, Senior Director, Product Design
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