Mental well-being, in recent years, has been gaining importance in everyday life. with dialogues around him strengthening the momentum. Young adults globally are looking to transform their lifestyle with mental wellness at its core. While this proactive dialogue about managing everyday stress and anxiety is a welcome change, the pressures of managing unmet social needs continue to affect the emotional and social well-being of younger generations. Whether GenZ or Millennials, male or female, everyone is struggling with stress, albeit due to different causes.
On Mental Health Day, ITC Fiama in collaboration with NielsenIQ released its second consecutive study on Mental Wellbeing. The survey, designed to determine the causes of stress with the changing lifestyle of young people in India, revealed that work is the biggest cause of stress for Millennials, while relationships and breakups are the main source of stress for Millennials. GenZ.
Survey Highlights:
The results of the survey indicate that Work, relationships and social networks are the key factors causing stress in India.
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Job and career decisions
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Decisions related to work and career are the undisputed first place in the factors that cause stress for Indians, with work aspects being the main cause of stress in 81% of millennials and 47% of GenZ. GenZ also seem to feel the pressure of career decisions more than millennials, while for millennials, work pressure and trying to balance their work and other aspects of life, workplace politics are the main factors that they cause stress. 57% of millennials say that negative mental health affects their performance in the workplace.
The Fiama Mental Well-being survey also reveals that the causes of stress for women are different from those of men: women tend to feel more stressed due to work than men with 71% saying they suffer from exhaustion to be up to social standards of success. and 72% feel that the Monday blues are real.
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Relations
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Relationship difficulties are the biggest source of stress for a staggering 87% of Gen Z, with 1 in 3 saying their mental well-being is greatly affected if they break up with their partner. Your mental health is significantly affected due to toxic relationships.
Women, a surprising 86%, also feel the pressure of a relationship more than men, with breakups, the pressure of maintaining the relationship with family or partner, being the main triggers of stress.
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Social networks
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The survey highlights that GenZ tend to be more stressed about social media than millennials, with 39% citing social media as a top cause of stress. The findings also suggest that 66% of GenZ have taken a break from social media to balance their mental health.
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It is interesting to note that despite the various causes of stress and increased anxiety, only 33% of Gen Z are willing to seek immediate professional help if they are experiencing mental health issues. Young adults are exploring alternatives to de-stress: 43% turn to music to calm their nerves. For millennials, yoga, meditation and spending time with loved ones become top options for calming down, while social media has become a leading de-stressor for housewives looking for content to help them de-stress .
Speaking of the survey. Sameer Satpathy, Divisional CEO, Personal Care Products Business, ITC Limited, said: “ITC Fiama is committed to making mental health and wellness a proactive conversation in India. The Fiama Mental Well-being Survey is part of the ‘Feel good with Fiama’ brand initiative, which continues to identify vulnerabilities that cause stress and anxiety on a daily basis. In addition, the initiative helps encourage more conversations and find ways to help young adults relieve stress. In collaboration with the Minds Foundation, ITC Fiama helps provide active therapy through its first Virtual Clinic for mental well-being”.
In addition to the survey, this World Mental Health Day, ITC Fiama immerses its outreach in pop culture with a series of unique meme videos to help mitigate the stigma around mental health and therapy. Memes have remained a constant in the fast-paced, dynamic lifestyles of young adults and have often served as a powerful way to deal with stress. ITC Fiama’s campaign aims to reach digitally savvy GenZ through existing meme culture and motivate them to have constructive conversations about their mental health. While the current digital ecosystem has turned serious conversations into joyous memes, conceptualized by Brand David, ITC Fiama turns classic and legendary memes into real life situations, where the protagonists promote the need for mental well-being through a guided session to navigate through the mind map of emotions
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