iTWire – iTWireTV INTERVIEW: Elaine Banoub talks Primary Comms Group, business, life lessons, the metaverse, mental health and more

Primary Comms Group is a great example of an integrated, engaged, technologically savvy and up-to-date organization that offers a wide range of products and services for businesses that need public relations, community and stakeholder engagement services, and creative advertising and content. branded. , with Primary Communications Partner Elaine Banoub joining iTWireTV to bring us PR adventures, the group, life lessons and more intriguing moments, read on!

Main Communications Group. The company has three specialized communication agencies that work under one roof: primary communicationwho are communicators and strategic advisers focused on public relations, main sharewho are experts in community and stakeholder engagement, and primary creationspecialists in creative advertising and branded content.

Understanding the power of communication to engage and influence, Primary Comms Group helps clients through eras of trends, local and global crises, periods of stability, and more recently and increasingly, perpetual, pervasive and exponential change.

With independence dating back over 30 years, Primary Comms Group is owned by a group of partners. This innovative structure ensures that clients are served directly on a daily basis by senior consulting owners, who are a team of established leaders and passionate young people who work together with clients to make great things happen.

These talented individuals are passionate about driving results with creativity, strategic acumen, and specialized expertise, working with corporations, businesses, government departments, nonprofits, and consumer brands as separate agencies or as a purpose-built integrated communications team.

Therefore, to learn more about the ethics of the Primary Communications Group, we spoke with elaine banoubpartner at Primary Communication, who also spoke about clients, success stories, cautionary tale, ways to achieve better results, workplace mental wellness advocacy and practice, and more.

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That video interview is embedded directly below, after which there is a recap of the topics we talked about, so watch and read on!

  • I started by introducing Elaine, welcoming her to the program and asking her to tell us about the history of the Primary Communications Group and what sets it apart.
  • Exploring some of the current clients, I asked Elaine to share some of the great things accomplished for and with clients over the years, and the moments that stood out.
  • Next, I asked Elaine if there were any caveats worth sharing with those who wanted to get into the public relations business.
  • We then delve into what Elaine would change in the industry if she could wave a magic wand and it would happen instantly.
  • Elaine then shared her thoughts on the important practice of mental health and wellness, and especially in the workplace, and what Primary Comms Group is doing about it.
  • Following this, I asked Elaine what else we should know about Primary Comms Group and herself, after which Elaine shared her thoughts on how Primary Comms Group should evolve in the years to come, her thoughts on how it could be the future when metaverse and AR/MR/ER glasses are as common as smartphones and tablets.
  • We end with great advice received in life, and his last message to iTWire viewers and readers, and their current and future customers and partners.

So, to find out more, watch the video interview with Elaine Banoub above!





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