Bangalore: Kenko announced the launch of Kenko Pay, a solution that allows Kenko subscribers to settle their medical bills cashlessly using their subscription benefits, eliminating the need for out-of-pocket spending.
Traditionally, individuals have had to pay for healthcare expenses upfront and then go through the arduous process of seeking reimbursement. This often led to delays, added paperwork, and uncertainty about receiving full reimbursement. With Kenko Pay, all these hassles are a thing of the past.
The app leverages the UPI network, ensuring compatibility with any healthcare facility accepting UPI payments. During a transaction, the solution employs cutting-edge AI technology, utilising the user’s GPS location, facility coordinates, and QR details to verify the transaction’s legitimacy and process the payment securely within 60 seconds. Post-transaction, machine learning models rapidly digitise user-uploaded bills, facilitating future use of the benefits offered. Currently, this feature is available at over 15,000 doctors’ offices across 16+ specialities in 500 cities in India. Another feature introduced is the ability for subscribers to add their family doctors to Kenko’s list in case they are not already on the network. On submitting doctor details through the app, a dedicated team ensures that the doctor is listed within 24 hours, enhancing accessibility and convenience for subscribers. Thousands of doctors have already been requested by subscribers and the overall doctor count is expected to reach 50,000 by year-end.
Post a doctor consultation, the subscribers can walk into 100,000 pharmacies across India to pick up prescribed medicines by scanning UPI QR codes and settling bills cashlessly with their app. Leading pharmacy chains are also integrating their billing systems, providing a seamless over-the-counter payment experience where subscribers need to just share their registered phone number and OTP – an experience similar to paying via a UPI mobile wallet. In the future, subscribers will also be able to use their benefits for e-commerce purchases related to healthcare expenses.
Aman Priyadarshi, Head, Product, Kenko Health, emphasised, “Our primary focus is to develop tech-driven solutions that effectively address the healthcare financing needs of Indians. Traditional health financing companies often fall short in prioritizing the customer experience, burdening individuals with a cumbersome claims process designed to combat fraud.”
This solution not only streamlines the customer experience but also redefines how Indians manage their healthcare expenses. This endeavour promises to make healthcare more accessible, cost-effective, and efficient for individuals across the nation.
