An athlete’s ability to play at their best depends on their health. With his last brand, an NBA GOAT he is leading by example.
A new brand of supplements
Forbes reports that LeBron James has launched Ladder, a nutrition and supplement brand. The idea for the company came about after the NBA superstar’s journey began from using supplements to go from severe muscle cramps in the 2014 postseason to improving her nutrition and fitness regimen.
Now he’s ready for others to prioritize his overall health, as James and his trainer Mike Mancias have been developing Ladder products for four years.
“It is a lifelong journey to create a legacy. Don’t shorten the process. It’s not just about the finish line, championship or personal best,” Ladder’s Instagram page wrote in a post, according to the outlet. “It’s about working every day, creating habits that help you go faster and harder for longer. LeBron James knows better. He knows what his body needs to perform at its best. When he couldn’t find it, he assembled a team of experts to do so. And now he is ready for you.”
What ladder is ready to offer
Although the outlet notes that it was quite a challenge, James and Mancias intended to find products that were free of banned substances and contaminants. Ladder prides itself on offering “clean products known for taste, quality, and performance.”
The company’s early market entry includes whey and plant protein, pre-workout, green superfoods, plant-based nutritional shakes and hydration products.
LeBron’s company joins a small group of organic supplements
Clean products in the supplement industry are hard to come by, and Ladder is one of the few to take on the mission.
“I completely understand LeBron’s journey. Getting the most out of yourself naturally is very difficult and like me, he took it upon himself to find a solution,” said Joshua Hollings, co-founder and inventor of Hustle Drops, a raw and natural performance. reinforcement.
He continued: “We believe that there are many natural compounds that have not received the attention they deserve in the world of performance supplements. There are natural compounds with great potential, but they just haven’t been properly communicated to the public.”
