Lululemon announced last week that it is Lululemon Studio launch, a new membership that will be available exclusively through your smart home gym, Lululemon Studio Mirror. The new fitness platform aims to accelerate hybrid fitness by combining its existing roster of 10,000 on-demand and livestream classes along with eight new boutique fitness studios that will be accessible online and in person at the physical locations of the company. For $39 a month, members can enjoy unlimited access to gym workouts like army, Studio Y7, Dog pound, forward_space, pure bar, Rumble, akt Y yogaseis.
The new show comes as Lululemon renames its popular smart home gym, Mirror, at Lululemon Studio Mirror. Lululemon Studio Mirror will be available for a price of $795, plus free delivery, starting October 5. The change will “add hundreds of hours of content in one place, while providing access to in-person studio classes for the best hybrid experience,” Michael Aragon, CEO of Lululemon Digital Fitness, said in a statement.
You will need to own a Lululemon Studio Mirror to access these classes, which will also be available through the app and in person. If you already own a Mirror, your current membership will automatically switch to the Lululemon Studio platform. Along with the classes, members will receive a 10% discount on Lululemon purchases, special discounts when attending in-person classes from Lululemon Studio partners, plus unlimited access to classes held at Lululemon stores and other benefits.
Lululemon Studio Mirror still includes the same classes as Mirror and more.
Lululemon Studio
In addition to the new fitness platform and rebranding, Lululemon is launching a free Essential membership in North America. This membership does not require ownership of a Lululemon Studio Mirror and gives you free access to studio benefits, community events, and select Lululemon Studio classes. Members will also receive early access to new Lululemon products and more.
The Lululemon Studio Mirror is priced at $795, which is $700 cheaper than the previous Mirror. it’s purchasable here.
The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health care provider regarding any questions you may have regarding a medical condition or health goals.
