Ahmedabad: To increase awareness about Generic drugsand expand the reach of generics, Medcart Launched a dedicated digital platform for generic drugs in two more languages: Hindi and Gujarati. In early 2022, Medcart launched two dedicated online platforms – a portal and an Android-supported one. Mobile application. Now all content on this platform will be available in Gujarati along with Hindi.
The easy to navigate platform provides information and enables customers to choose the most affordable option from four thousand plus. Drug molecules. Medkart is also working on converting video FAQs to Hindi and Gujarati languages on its two platforms.
Explaining the initiative, Ankur Aggarwal, Co-Founder, Medcart, said, “If you want to penetrate the hinterlands, there is no substitute for local languages. The biggest challenge in the acceptance of generics is lack of awareness. So, we have taken it upon ourselves to spread awareness about generics and dispel as many myths as possible. Even if you look at the content on our website, it is mostly dedicated to explaining the quality and importance of generics.”
According to Medcart Insights, at least 90 percent of consumers who are aware of and interested in generic drugs adopt generic drugs. On the other hand, even a significant 40 percent of walk-in customers told about generic drugs tend to adopt them later.
“Being the best Pharmacy, Medkart delivers quality generic medicines across India. However, most of our business comes from Gujarat and other Hindi speaking states. So, when going to provide regional language access to the world of generic drugs, we started with these two languages. We will analyze the feedback on the acceptance of our platform in regional languages and plan for the rest later,” Agarwal added.
Medcart’s two platforms for generic drugs aim to retail and help consumers understand generics, find generic alternatives to their prescribed drugs and compare prices to make an informed decision.
The platform will facilitate same-day delivery of quality, affordable generic medicines to all major metro cities and within three to five days for other Indian cities.
