worldwide tonicdivision of human intelligence and artificial intelligence GIPSI published the first knowledge report on the metaverse called Metaverse Charge.
It states that as of early January, there have been 23.4 million conversations worldwide and 0.414 million conversations in India about the metaverse. The report is in the form of non-fungible tokens (NFT). He also mentions that emotions about the metaverse have changed from fear to concern, and this is driving the conversations.
The report identifies gamers (with 3.95 million conversations), investors (with 0.755 million conversations), artists (with 0.310 million conversations), and brands as early adopters of the metaverse.
He mentions that vision issues, mental health issues, and environmental issues are the main concerns regarding the metaverse.
Anjali Malthankaradirector of national strategy, Tonic Worldwide, said: “The Metaverse is simply a ‘experiential website‘. It’s still loading, but it won’t be long before it becomes a new way of using the web for everything. I think this time the marketers are eager to catch the bus, big, medium and small, all the brand teams are eager to meet and enter the space, which is a good sign. Unlike web 2.0, where it took a pandemic for all brands to go digital, for Web 3.0 there is no shortage of curiosity and excitement. Metaverse Loading is an attempt by GIPSI to start the topic by interacting with the NFT report on Opensea.io.”
Unmisha BhattChief Strategy Officer and Head, India & MENA Region, Tonic Worldwide, said: “Metaverse remains a mystery to most marketers and consumers. This inhibition stems from fear of the unknown and fear of technology. This is our intent to decipher-mystify the Metaverse for marketers by letting them experience it first-hand as a report in the form of NFTs.”
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