SAN FRANCISCO, May 17, 2022 /PRNewswire/ — The Blue Cross Blue Shield Association (BCBSA) recently announced that Blue Cross and Blue Shield of Kansas (BCBSKS) received the 2021 Brand Excellence Award for Brand Innovation for its work to help Kansans seeking mental health care. This work was done in partnership with MiResource, a personalized tool with a personalized approach to mental health care.
MiResource, an online mental health provider referral service, provides a differentiated solution by allowing users to filter based on specific patient needs, such as conditions treated, location, language, availability and preferred payment method . BCBSKS leverages the capabilities of MiResource to connect Kansans with in-network mental health providers across the state that best fit their needs.
“Enabling people to more easily obtain behavioral health services is a critical component in achieving our vision of promoting wellness and health equity for all Americans,” he said. Sean Robbins, Executive Vice President of BCBSA. “The Blue Cross and the Blue Shield of Kansas The team truly delivered on its commitment to serving all Kansans through this innovative work.”
Since MiResource was launched in KansasMore than 1,800 unique appointments have been made through the online tool and more than 19,500 unique visitors have accessed the site.
An important result of the MiResource service is an increase in long-distance connectivity between providers and patients. For the first time, BCBSKS has seen an increase in claims between providers and patients located more than 60 miles away, with a member receiving care more than 280 miles from home.
“We’ve been serving the health insurance needs of Kansans for 80 years. We’re proud of the work we’ve done, but we’re always looking to the future and wanting to discover more ways to help our friends and neighbors,” said kill everything, president/CEO of BCBSKS. “It is too difficult for Kansans to get the mental health care they need. The launch of MiResource in Kansas It came at just the right time and has helped connect thousands of Kansans with providers who meet their needs and now have appointments available.”
The annual BCBSA Brand Excellence Awards recognize Blue Cross and Blue Shield plans that excel in developing and enhancing the overall image of the Blue Cross and Blue Shield brand. This marks the 27the year the BCBSA has presented the Brand Excellence Awards to recognize Blue Plans across the country in categories that promote Blue Brands, including attracting new customers, building loyalty among existing customers, and innovation of Mark.
To visit www.bcbsks.miresource.com to learn more and start your search today.
The Blue Cross Blue Shield Association is an association of independent Blue Cross and Blue Shield companies.
About MyResource
MiResource makes it easy for people to connect with the right mental health care for their needs. We leverage advanced technologies to enable the full spectrum of care options, professionals and programs to share their availability, specialty, identity and more, giving our users the information and support they need to find the right match. Backed by venture funds from top investors including Draper Associates, The One Mind Institute and more. MiResource partners with health insurance plans and health systems across the country to help people get the mental health care they need. For more information, visit miresource.com.
About Blue Cross and Blue Shield of Kansas
For 80 years, the Blue Cross and the Blue Shield of Kansas has built a trusted reputation with its members and contracted providers by providing excellent customer service while processing claims quickly and accurately; fairly administer benefit plans and contracts; offer programs, services and tools to help members improve or maintain their health; and operate under the highest ethical standards while being good managers of premium dollars. Blue Cross and Blue Shield of Kansas is an independent licensee of the Blue Cross Blue Shield Association and is the largest insurer in the state, serving all Kansas counties except Johnson Y wyandotte. For more information visit bcbsks.com.
SOURCE MyResource
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