- In October, Pinterest announced its partnership with Headspace to provide content creators with mental health help.
- TikToker Mikayla Nogueira received backlash for complaining about her mental health issues while a full-time influencer.
Pinterest is partnering with wellness app Headspace to give content creators access to mental health support.
Creators who meet Pinterest’s eligibility requirements will be able to sign up for a free six-month subscription to Headspace, where they’ll have access to guided meditations, breathing exercises, and general mindfulness tips. according to a press release.
“We really wanted to inspire the people who inspire and give them the tools and offers to really help them with their mental health and wellness,” said Pinterest Chief Content Officer Malik Ducard. CNBC.
In September, beauty influencer Mikayla Nogueira faced backlash after complain of feeling “severely depressed” and having to pretend to be happy in their TikTok videos.
@ilovewater2001 Replying to @ilovewater2001 #mikaylanogueira ♬ original sound – Grub Assham
“Try being an influencer for a day. Try it because people who say it’s easy are so crazy. Try it for a day,” Nogueira told a commenter.
The regular cost of a Headspace subscription is $12.99 per month or $69.99 per year. The creator offer is available now through September 2023.
According to the release, the partnership is meant to help creators find balance and integrate wellness practices into their daily lives. Ducard explained the mental exhaustion that comes with creating professional content.
“It’s no secret that on the internet, creators often experience the burnout and exhaustion of creating rather than the excitement that comes with it,” Ducard said.
“We’re trying to build a better space for creators on Pinterest, and as an industry we think there’s an opportunity to prioritize inspirational content by prioritizing inspirational creators,” he said.
The offer is available exclusively to creators who meet the following criteria:
- Live in one of these countries: Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, United Kingdom, United States
- Have published three or more pins each month in the last three months
- Have 20 pin saves published in the last 30 days
- Post original content according to the Pinterest community guidelines.
“Our collaboration with Pinterest aims to provide creators with simple and engaging tools that can fit seamlessly into their daily lives and help them feel better,” said Morgan Selzer, director of content and studios at Headspace, in a statement.
