Publicis Sapient and The Man Cave are joining forces to help support the mental health and well-being of young men around the world.
The Man Cave will use Publicis Sapient’s expertise in digital transformation to help scale your organization, with Publicis Sapient doing the technical work for free.
The collaboration aims to support the expansion and development of The Man Cave systems so that they can meet the growing demand for services. Publicis Sapient says they will work to define a new business and service model that will ensure The Man Cave has the flexibility to reach wider audiences both in Australia and around the world through face-to-face and digital engagement.
The Man Cave currently runs transformational programs for boys and has worked with over 27,000 young men across Australia in early intervention programmes. Research shows that the need for effective online services is crucial in the mental health sector, with the Publicis Sapient Digital Citizen Survey revealing that 57% of Australians have sought treatment for a mental illness in the past year. . 72% of people with a mental health condition say an online mental health consultation would make them more likely to seek help.
Younger generations find online support and solutions more effective, and research shows Gen Z (72%) and Millennials (80%) would seek help online.
“Research shows that digital services can make a big difference when it comes to mental health, both in terms of encouraging people in trouble to seek help and making support more accessible to those who need it most.” says Publicis Sapient MD Australia. Claire Rawlings.
“Our partnership with The Man Cave is a step in the right direction to pave the way for making preventive mental health programs more accessible to young men.”
Man Cave CEO Hunter Johnson says changes in the way people, and young men in particular, interacted during the pandemic have led to a lack of mental health support when there is a clear need.
“The COVID-19 pandemic and months of remote learning for students deprived young people of their typical outlet and support mechanisms,” he says.
“We see teens struggling to stay motivated, needing to relearn how to socialize with each other after returning to school, and feeling unable to engage in meaningful conversations about critical topics like consent and mental health. confused about their roles in society and lack of belonging.
Johnson says the partnership will allow the organization to focus on those key areas of concern and promote better health and wellness for all.
“We want to reach more children with our programs to build a world where every young person has respectful relationships, reaches their full potential and contributes to their community. Working with Publicis Sapient will allow us to make our programs more accessible to children and young people and We are delighted to have them as partners to guide us on this journey,” he says.
“The Man Cave has been doing amazing work and making a real difference with preventive mental health and emotional intelligence programs for our youth,” adds Rawlins.
“We are thrilled to be a partner of choice on their digital transformation journey and look forward to strengthening their mission of making life-changing programming more accessible to young people through channels that resonate with the next generation.”
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