BOULDER, Colo., January 31, 2022 /PRNewswire/ — Today, purely elizabeth announced the closure of a $50 million Series B funding round that will fuel continued growth through product innovation, e-commerce and marketing investment. The round was co-directed by the new SEMCAP Food and Nutrition Division, and was joined by co-investors Swander Pace Capital and SEMCAP partner Fresh Del Monte. purely elizabethwhich specializes in nutritious, nutrient-dense breakfast foods, including the best-selling granola in the natural channel, will expand its SKUs within its current lineup of offerings this year, including oatmeal, as it works to launch an entirely new category. new, to be announced at a later date.
In the last five years, purely elizabeth has grown significantly with a CAGR of 55%, consolidating the brand as a leader in the breakfast category. Founded by entrepreneur and holistic nutrition counselor, Elizabeth SteinThe company has revolutionized the natural foods category since 2009 and has met growing demand year after year for its non-GMO nutritional products, using innovative ingredients such as organic ancient grains, probiotics and MCT oil. purely elizabeth it has almost doubled its retail doors in the last four years from 8,000 retailers in 2018 to 15,000 retailers in 2021.
“Since 2016, SEMCAP John Haugen Y ryan newcom served on my board and played a critical role in helping scale the business,” said Elizabeth Stein, purely elizabeth Founder and CEO. “We share the same vision and brand values, which were our most important aspects when choosing an investment partner. We are more than lucky.”
purely elizabeth is the first investment and marks the launch of SEMCAP Food & Nutrition, which is led by the managing partner John Haugenand partners ryan newcom Y kate floor. With industry expertise and a powerful network of resources, the team helps notable food companies transform the world through food. SEMCAP is investing in companies with authentic missions to improve the long-term health and sustainability of humanity, that have a proven track record of success, have a remarkable brand and product, and are led by inspiring leaders.
“Purely Elizabeth is catalyzing change in the food and nutrition space and changing the way food is made through its commitment to clean, sustainable ingredients that are packed with nutrition while delivering great taste.” “, He said John Haugen, managing partner of SEMCAP Food and Nutrition. “Purely Elizabeth has also shown a tremendous track record of growth and stellar performance, led by a genuine founder and driven by a purpose that is a pleasure to partner with. We are delighted to continue building on an incredible relationship that has been in existence for over five years. ”
in its roots, purely elizabeth embodies their spirit of sourcing superior ingredients and providing nutrient-dense, holistic nutrition for all. Visit www.purayelizabeth.com for more information.
ABOUT PURELY ELIZABETH
Since 2009, Purely Elizabeth has been a leader in the natural foods category with its organic, nutritious, non-GMO ancient grain products. Founder and Holistic Nutrition Advisor Elizabeth Stein is a pioneer of the superfood movement, incorporating powerful and innovative, nutrient-rich ingredients into its products, such as ancient grains, coconut sugar, probiotics, and MCT oil. Purely Elizabeth is redefining the standards for packaged foods with its current line of certified vegan and gluten-free products consisting of granola, pancake and waffle mix, and oatmeal.
ABOUT SEMCAP FOOD AND NUTRITION
SEMCAP Food & Nutrition invests in remarkable food companies that support sustainable modern health and a better future for food. Led by a highly skilled investment team with deep consumer goods investment and operational experience, the team provides unique deal insights and support for strategic partnership and enhanced growth. SEMCAP Food & Nutrition partners with companies whose products emphasize organic, natural, non-GMO, and plant-based foods, as well as efficient supply chain and delivery, and low-waste packaging. SEMCAP is a growth-stage private equity company committed to investing behind the seminal trends in the sectors that have the greatest impact on humanity: health, education and food.
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