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Clinical pharmacologist and pharmaconutritionist Dr. Paul Clayton said many companies had formulated products, but the legislation has crippled sales in several markets. However, he cited Singapore and Lithuania as examples in public health policy. Singapore has employed innovative strategies, while Lithuania has banned smoking in many areas.
“You can see the positive impact that policies have on public health. PPolitical figures, unfortunately, are largely scientifically illiterate. We could find a way to persuade them to take public health more seriously. One way is to approach them through medical economists. Mediconomists have a disproportionate influence on policy formation, at least in the early stages. Improving public health is very profitable”, said Dr. Clayton, a fellow at the UK Institute for Food, Brain and Behavior.
Other speakers included Dr. Lesley Braun, director of the Blackmores Institute; Professor Emeritus Peter Howe of the University of Newcastle, Australia; Ewa Hudson, Director of Insights at Lumina Intelligence; Gillian Fish, founder and CEO of The 6AM Agency; Angus Brown, Co-Founder and CEO of Ārepa; Ramesh Krish Kumar, co-founder and CEO of Asmara; and Kirsten Taylor, director of the Sleep and Wellness Center New Zealand.
Specification of supplements
Taylor shared that the demand for vitamins and SleepDrops has grown over the past year during the pandemic, showing that consumers are prioritizing health. However, in terms of communications, Fish encouraged companies to explore consumer behavior and triggers, for example the causes of insomnia. After that, consumers must be empowered with the relevant knowledge.
“A lot of relevant content that’s effective is key because that’s where the battle between brands is won.”Added fish.
The demand for mental wellness supplements was also corroborated by Brown, whose firm saw an explosion of sales during the pandemic. According to him, consumers were looking for two benefits, the mind and happiness.
Based on growing demand, Dr. Braun suggested a compendium on stress, physiological effects, and the latest evidence for pharmacists. Additionally, he highlighted trendy adaptogens like ashwagandha, CoQ10, and ginseng to relieve stressors.
“When working with adaptogens, understand which ones work quickly or which ones are long-term builders. For example, ashwagandha. Research shows you’ll get a response the same day.” she said
For Hudson, psychobiotics are the 8th fastest growing probiotic supplements in APAC for 2021. She defined psychobiotics as probiotics that support the gut-brain axis, such as mood and cognitive health. The largest market for the supplement was China, followed by Australia and India.
“Consumers are increasingly taking probiotics as treatments, and they definitely go beyond digestion and immunity. The big picture is that it was zero four years ago, but in APAC today, it’s up 35,000% in reviews.”Hudson said.
Professor Howe elaborated on resveratrol, a polyphenol that could improve circulatory function. After conducting several clinical investigations, he discovered that it was more powerful in improving blood flow. Resveratrol also showed an impact on mood, he said.
Speaking about Asian ingredients on the panel was Kumar, who highlighted the trend to revive local sources as supplements like saffron and holy basil. However, the challenge is in dosage formats because consumers prefer them incorporated into beverages or foods.
support supplements
At the conclusion of the event, Dr. Clayton called for the facilitation to educate the public on scientific truths and the discontinuation of the consumption of “toxic” products as public health worsens.
“I think this is a call to arms. We need to change this regulatory system. We all know that it has indeed been co-opted by Big Pharma. They have their boots on our throats, making it impossible for us to speak freely.
“We have been pointing our guns in the wrong direction. We have to focus exclusively on food webs. And that goes all the way from sustainability and production to manufacturing and supplying less toxic products in the retail space. This is an incredibly turbulent and very interesting time. We see the rise of the East. Perhaps food will take its rightful place in the public health space.”said.
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