Fist: anervea it’s a data science and analytics cutting-edge company dedicated to revolutionizing the Indian healthcare industry through the power of data.
Our team of experts in data scienceMarket research, healthcare and technology have come together to deliver products and solutions that help Indian pharmaceutical companies make more informed decisions towards better performing and more effective business operations, improve patient outcomes by expanding the access to the market and improve the effectiveness of the sales force.
We offer a range of analytical solutions that leverage data science to deliver a 360-degree view and insight across all business functions for sales and marketing planning.
Our goal is to empower Indian pharmaceutical companies with the innovative go-to-market tools they need to drive innovation, address critical challenges, and improve patient outreach, and in turn, improve patient outcomes.
In anerveawe are committed to using our data expertise analyticsMarket research and location-based intelligence to help life sciences companies improve business operations and increase sales performance.
Anervea’s data analysis expertise supports Indian pharmaceutical companies gain Valuable insights into customer behavior, preferences and needs, which can help them develop more effective sales and marketing strategies. Our data analytics capabilities involve the use of various analytical tools and techniques, such as data mining, predictive modeling, machine learning, and artificial intelligence (AI).
Our data analytics solutions help pharmaceutical and healthcare companies to:
Better customer insights: Data analysis helps pharmaceutical companies gain a deeper understanding of customer behavior, preferences, and needs. This information can be used to develop more targeted and personalized marketing campaigns, which can improve customer engagement and loyalty.
- Improved sales performance
- Enhanced Product Development
- Better resource allocation
- improved compliance
Our business solutions and products help Indian pharmaceutical companies launch and promote their products effectively, maximize their revenue potential and maintain their competitive edge throughout the product life cycle. Key elements of business solutions include:
- Market research and analysis
- location-based intelligence
- Sales and Marketing Strategy
- Engagement with the client
- Sales force effectiveness
- Performance measurement and optimization
Our solutions are experimentally mapped throughout the product lifecycle to build the most optimized business process for our clients.
Traditional markets for the Indian pharmaceutical industry have typically been metropolitan cities and, to some extent, Tier II cities. However, increasingly, the next level of growth for the pharmaceutical industry will come from cities, semi-urban and rural Tier III and Tier IV areas. These areas are developing more and more and access to care has improved or improved considerably. These geographies are called hyperlocal markets and they represent the growth markets for Indian pharmaceutical companies.
Anervea through its main product Alpha {.dev} has mapped all pin code level doctors, hospitals, pharmacies and diagnostic centers covering pan-India and specifically these new growth markets. With this main product. Anervea business solutions help Indian pharmaceutical companies to identify and segment the prescriber in these hyper-local markets, estimate the size of the field force required to access these hyper-local markets and plan their visit to the doctor.
Anervea’s marketing and sales analytics solutions help plan marketing tactics in these hyper-local markets and define the most targeted marketing mix for these unique markets.
Some of the areas that Anervea can provide services include:
- Identify new high-potential territories using PIN codes based on population, number of doctors, revenue status, reviews, services, and more.
- Identify new KOLs (high potential physicians by specialty and PIN codes).
- Identify the number of repetitions required to cover the zip and high potential medics.
- Identify new hospital accounts in new territories – to improve your hospital coverage. Identify the necessary representatives to cover the business of the hospital.
- Improve your calling plan based on physician segmentation: Track KPIs, call activity, rep performance, and rep cost vs. sales generated (ROI).
- Tactical sales analysis for regional sales leaders.
