Social fitness tracking platform Strava has acquired Recover Athletics to provide users with access to injury prevention exercise plans and resources as part of their subscription package.
Recover Athletics is an app specifically for runners, but Strava says the brand will use its resources to expand the reach of its platform so that any athlete, not just runners, can find the content they need to stay active.
To do this, Recover Athletics creates personalized exercise routines based on training and pain data.
Its library of content and algorithms have been designed in collaboration with physicians and physical therapists from Spaulding Rehabilitation Hospital and Mass General Brigham.
this is not the first time Strava Y Retrieve Athletics although they have worked together. Recover Athletics has already been using the Strava API to personalize recommendations for athletes based on their training data and now the two brands have teamed up to ensure the seamless integration of their services.
Athletes can now log in to their existing Strava account in the Recover Athletics app and integrate their Strava data to automatically gain access to premium Recover features that are designed to help you. stay injury free.
If you have iOS, you can now subscribe to Strava from within the Recover app to gain access to premium Strava and Recover Athletics features for £47.99/$59.99 per year.
With this addition to your subscription, Strava has expanded its offerings for those who use the platform to maximize their fitness. Other recent updates to the platform have focused heavily on the map, and exploration, with 3d terrain added to help with route planning and points of interest it is now displayed to help passengers find essential services while on the go.
While the decision to transfer a number of free features behind a paywall – including leaderboards and segment analysis, which were controversial a couple of years ago, now, the app certainly continues to grow.
Strava’s Year in Sport 2021 Report revealed that 17% of the UK population now use the app, with a significant 38% increase in activity uploads from October 1, 2020 to September 30, 2021.
