ASICS uses ‘before and after’ transformations to highlight mental health

ASICS uses ‘before and after’ transformations to highlight mental health

The ASICS FrontRunner running community has launched a before and after makeover campaign to challenge society’s focus on exercise for beauty makeovers. Held in conjunction with World Mental Health Day, the campaign highlights why the most important transformation to consider is not physical, in response to society’s obsession with the perfect body that can … Read more