AXA’s mission to normalise me-time, self-care and positive mental health across Asia
AXA is promoting the importance of ‘Me Time’ and positive mental health care with a sensory campaign targeting Asia’s overworked ‘sandwich generation’. The ‘Make Time For Me-Time’ campaign, created by Publicis Groupe Hong Kong, aims to normalize the importance of taking time off without feeling guilty and redefine healthcare to include self-care. AXA targets Asia’s … Read more
