Every week, The Drum picks the best global campaigns from our Creative Works. You can send your new work here. This week, Women’s Aid has subverted England’s ‘It’s Coming Home’ call to highlight the rise in cases of domestic violence around the World Cup. Elsewhere, radio host Roman Kemp has lent his voice to Walkers’ … Read more
According to the brand, 52% of the UK public feels extra pressure to be happy and pretend all is well at Christmas. Radio host Roman Kemp lent his voice to Walkers’ annual holiday campaign, which he hopes will encourage people to talk about their mental health. In ‘It Feels Good to Share’, viewers see a … Read more
AXA is promoting the importance of ‘Me Time’ and positive mental health care with a sensory campaign targeting Asia’s overworked ‘sandwich generation’. The ‘Make Time For Me-Time’ campaign, created by Publicis Groupe Hong Kong, aims to normalize the importance of taking time off without feeling guilty and redefine healthcare to include self-care. AXA targets Asia’s … Read more