HMT’s recently released Mental Wellness category report says that “we have now entered the top 3rdhealth phase” as consumers’ interest in health shifts from their physical health to their mental health. Wennstrom says this is “the game changer” for anyone working with food and health products, as the ultimate goal of consumers has evolved: from … Read more
Personal care is all about taking care of the body and the mind – this makeup brand focuses on the latter. In recent years there have been some groundbreaking developments in publicly acknowledging the need to prioritize mental health. Spending a year or more at home thanks to Covid-19 protocols served as a catalyst for … Read more
Nutrition company Herbalife Nutrition has partnered with the Indian Olympic Association (IOA) as the Official Nutrition Partner of Team India for the Commonwealth Games (CWG) 2022, scheduled from July 28 to August 8, in the city English from Birmingham. This partnership was announced today by Shri Rajeev Mehta, Secretary General of the IOA at a … Read more
The WhatsApp chatbot is an extremely effective platform for brands to communicate with their consumers, as it is cost-effective and scalable to the masses, says Amit Rathi, Global Lead Vice President, Strategy & Agency Leader, Yellow.ai. Rathi along with Harsha Vardhan Desireddy, Client Partner, Wavemaker, spoke at the Indian Marketing Awards 2021, hosted by exchange4media … Read more