yellow.ai | Ketodietcenter

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‘Bournvita’s mental health campaign touched 1.5M parents through WhatsApp chatbot’ – Exchange4media

October 12, 2022March 15, 2022 by ketodietcenter

The WhatsApp chatbot is an extremely effective platform for brands to communicate with their consumers, as it is cost-effective and scalable to the masses, says Amit Rathi, Global Lead Vice President, Strategy & Agency Leader, Yellow.ai. Rathi along with Harsha Vardhan Desireddy, Client Partner, Wavemaker, spoke at the Indian Marketing Awards 2021, hosted by exchange4media … Read more