Consumer Connect is a phrase we hear over and over again, in fact, it has become the key word of choice for defining outreach initiatives in almost every business sector. Who is to say that? Health care Won’t go the same way? Consumer-connected and Digital patient Engagement platforms are on the anvil, promoting healthcare and patient experiences, in turn making full use of digital technologies.
Digitization of Indian Healthcare.
To put it in context, an India Health Report by Informa Markets highlights the following figures:
- In 2016-20, the 20% CAGR (estimated) for Indian telemedicine surpassed US $ 32 million.
- US $ 6 billion worth of AI applications in Indian healthcare by 2021.
- Digital health records are used by 76% of healthcare professionals.
- By 2018, about 5,000 health-tech players will be working in India.
AI will play a major role in the healthcare category, driving future growth and tech-driven innovation alike. For a country with a doctor-patient ratio of 1: 1456, digital technology has a growing role to play in the next major healthcare revolution.
Plug and Play Healthcare Platform – Closer than you think
Plug and play online platforms are common in shopping, retail, housing, transportation and other areas. Healthcare in India can move forward in the same way, improving its overall value chain. Hospitals are expected to address diagnostics and other services that can be provided digitally on a dedicated platform by specialists.
Patients are expected to have enhanced patient experiences and transparency. New-age solutions in this space include online radiologist networks and alternative surgery access platforms from various daycare and ambulance surgery providers. Digital consultancy generates large amounts of data and will continue to innovate on AI-based treatment, diagnostics and data-driven connectivity initiatives.
AI can help with structured blueprints, i.e. thermal images for CT scan imaging or screening, digital health records and genetic information. In addition, NLP can help convert notes or recordings into structured information for AI-based tools. Consumer costs are also expected to decrease with improved inter-functionality of data with machine learning and AI-driven innovation.
Google already offers Cloud-based solutions for file-sharing and the Healthcare API for multi-application interoperability. In addition, wrist-ECGs continue to gain popularity while digital platforms are redesigning large healthcare centers with everything under one roof. There is more shift towards specific platforms.
Patient engagement is the main focus point Home health care Also service providers. Family and patient portals, mobile health solutions and video conferencing tools are the basics in this regard. New platforms on the cloud will soon be plentiful, offering multi-channel connectivity and messaging.
Integration will be possible on the platform for payment gateways, remote diagnostics and consultation, appointment booking, patient apps, specialized services, messaging, analytics and reports and more. Healthcare players will be able to travel the patient better for each possible circumstance / scenario and automatically tap more customers. Analysis of patient behavior and history automatically becomes part of the game through digital tools.
And that’s just the tip of the iceberg. Going forward, it could also be a case for making healthcare more accessible and integrated into people’s daily lives. This clarification of healthcare can be done through dedicated consumer platforms that include videos, tips, guidance on pre- and post-care procedures for major surgeries, medication guidance, counseling / support and more.
Healthcare providers will consider creating their own communities by providing people with more knowledge and access to the interior parts of modern healthcare systems and this will only be possible through technology. As such, sharing things that people value more or benefit from will not only highlight the value-added component but will in turn implement the basic idea leadership principle.
Digital technology There is no substitute for future healthcare needs
With a severely-stressed population of medical professionals, overcrowded hospitals, and under-service areas, digital platforms and technologies powered by data and intelligent analytics will play a final role in building the end-to-end patient journey.
In fact, instead of focusing solely on treatment and associated needs, more emphasis will be placed on traveling or experience around the patient. It is this switch to a more holistic and service-oriented perspective that will enable technology, meaning it will make data easily accessible, reduce decision time for medical personnel, help bring solutions to customize healthcare experiences, and greatly improve satisfaction whatever it is. Important
The biggest puzzle of the modern healthcare sector today is how to cope with the inexplicable demand with limited resources. Technology and its unlimited possibilities are truly game-changers, transforming contemporary healthcare and greatly increasing patient engagement.
By Abhishek Rungta, Founder & CEO, INT.
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