The wellness industry is gaining momentum every day, spreading awareness about health, immunity, nutrition, and fitness. With the outbreak of the pandemic, people, especially millennials and Generation Z, are increasingly realizing the importance of leading a healthy lifestyle. This has given rise to many new companies offering a host of products and services such as nutritional food, fitness equipment, wellness supplements, coaching and consulting.
According to IBEF, the global wellness industry is expected to reach $372 billion in 2022. The Indian wellness market is estimated to reach $10.6 billion by 2025, up from $110 billion in 2016.
Here is a list of startups that are striving to meet the fitness and nutrition needs of wellness enthusiasts.
well wise
saher mehdi Y manish kumar founded in 2018 with the goal of preventing lifestyle diseases and providing precision diagnoses.
Saher Mehdi and Manish Kumar, co-founders, wellOwise
The startup provides personalized dietary and supplement recommendations virtually to help people stay healthy. It also assigns lifestyle coaches who provide clinical and fitness consulting to keep you fit.
wellOWise works on a subscription-based model and offers two programs: the basic RewiseTM program (priced at Rs 12,500) and the advanced RewiseTM program (priced at Rs 24,000).
wellOWise targets people in their 20s and 40s, as the founders believe this is the time when people should adopt a healthy lifestyle and start taking care of themselves to reduce the risk of disease in the future.
The startup says it works with research labs in the UK and Turkey.
well versed
Gurugram-based health and nutrition startup was founded in 2018 by Aanan Khurma, Aditya Seth, Y Ripunjay Chachan. Offers diet planning and nutritional guidance through experts.
Cricketer Yuvraj Singh with the Wellversed team
It also sells products for dietary regimens like intermittent fasting, gluten-free high-protein immunity, and diabetes on its platform. These products are intended to allow dietary changes without the need for any behavior change.
Wellversed works as a cumulative company for wellness brands. Acquire, operate and scale the first high-potential digital brands to build a modern “Unilever-style” brand house for health and wellness.
Wellversed currently owns four brands: Wellcore, Zero Sugar, Ketofy, and YouWeFit. The startup has innovated an internal technology tool called WINCI, named after Leonardo Da Vinci, to assimilate creative and analytical information in one place to build lasting brands.
Wellversed is backed by top investors including Jubilant, Huddle and Indian cricketer Yuvraj Singh, and top angels like Alok Mittal, Govind Rajan, Sanil Sachar, Rohit Chanana and Tejinderpal Miglani.
StepSetGo
based in Mumbai is a fitness app founded by Shivjeet Ghatge, Misaal Turakhia, Zaheer KhanY Abhay Pai in January 2019. Gives users fun incentives to invest in their own fitness.
cricketer Zaheer Khan
Indian cricketer Zaheer Khan is the face of the business, whose goal is to make exercise fun, easy and long lasting.
The app tracks the number of steps a user takes in a day and pays them with coins, which can be redeemed in the app’s ‘Bazaar’. The StepSetGo Bazaar offers health and wellness products and digital devices.
The app is available for Android and iOS users and has a 4.4 rating on the Play Store and a 4.8 rating on the App Store. It has around 1.2 million monthly active users and 9.5 million downloads.
StepSetGo appeals to a diverse audience: students, housewives, police personnel, and corporate bosses.
StepSetGo won the Atma Nirbhar Bharat Innovation Challenge in the health and fitness category and beat Aarogya Setu in terms of user engagement.
my health friend
based on gurugram founded in 2017 by Asheesh Grewalhelps people connect with lifestyle coaches and stay fit.
Asheesh Grewal, Founder, my health friend
Provides personalized, holistic lifestyle advice to help people lose weight, maintain a healthy lifestyle and good diet, and stay away from lifestyle-related diseases.
Solutions are designed to focus on important aspects of health and fitness, including exercise plan, sleep quality, stress management, diet plan, and habit formation.
MyHealthBuddy focuses on women’s health and helps women deal with postpartum depression and weight issues, hypothyroidism, and PCOS.
The startup charges between 7,500 and 10,000 rupees for its online services, depending on the needs of users. Apart from India, it also has a customer base in New Zealand, Australia and the US. International customers are charged Rs 10,000-15,000.
ParaFit
based in delhi founded in 2018 by Paraj Primlaniis a health and nutrition startup that offers curated meals along with personalized diet plans, strategies, recipes, and training.
Paraj Primlani, Founder and CEO, ParaFit
Through the startup’s app, users can track their nutrition, diet, and step count and also get access to healthy recipes.
Customized diet plans and healthy food delivery are available in Delhi, Gurugram, Ghaziabad, Noida and Faridabad.
Users can select plans according to their needs and a nutritionist is assigned to help customize their diet. At least five diet plans are offered in different categories such as diabetes and PCOS.
The startup says it has successfully “transformed” more than 7,000 users. According to the company, more than 50 percent of its revenue comes from subscription plans, while the rest comes from food delivery and online nutrition consultation.
.
