This year’s Brand Finance Food and Drink report brought a big news. Two Indian brands made it to the list of the world’s most valuable food brands. The most important thing is that among these two, an Indian brand has reached the number one spot. That brand is called Amul, which has now become the world’s most valuable food brand in 2024.
Amul won
Amul has achieved the highest position in the Brand Strength Index (BSI) with a score of 91.0 out of 100. Its brand value now stands at US$ 3.3 billion and it has been awarded a AAA+ rating. The report states that the reason for Amul’s success lies in its high recognition, trust and recommendations among its customers. Amul’s quality products and close customer relationships have helped it achieve this position.
Britannia also makes it into the top 10
Britannia also joined this list and secured the fourth position. Britannia is known for its biscuits, bread, cakes and dairy products. This Indian brand has also secured a place in this list due to the quality of its products and the trust of its customers.
Other major brands
In second place is the American chocolate manufacturer Hershey Company, known for its excellent chocolate products. Apart from this, popular brands like Doritos and Cheetos also feature in the top 10.
Growing dominance of Indian brands
This report proves that Indian food brands are now making their mark not only in the country but across the world. Amul and Britannia have made a place in the list of the biggest and strongest brands in the world due to their quality and customer service, which is a source of pride for the Indian industry.
See here the list of the 10 best brands
- Amul (India) – Amul primarily manufactures dairy products, such as milk, butter, cheese, yogurt and ice cream. It is the largest dairy brand in India.
- Hershey Company (America) – Hershey Company is known for its chocolate and confectionery products. Its main products include Hershey’s Chocolate Bar, Kisses and Reggie’s.
- Nestlé (Switzerland) – Nestlé is a global food and beverage company that produces products such as chocolate, coffee, baby food, and bottled water. Its best-known product is Nescafé.
- Britannia (India) – Britannia manufactures biscuits, bread, cakes and dairy products. Its popular products include Good Day Biscuit, Tiger Biscuit and Cake.
- Doritos (United States) – Doritos is a popular brand of tortilla chips known for its unique flavors, such as Nacho Cheese and Cool Ranch.
- Lay’s (USA) – Lay’s produces potato chips, available in various flavors, such as salty, barbecue and crispy.
- PepsiCo (United States) – PepsiCo is a multinational food and beverage company, best known for its carbonated soft drinks such as Pepsi, Mountain Dew, and Gatorade.
- Cheetos (United States) – Cheetos is a crunchy corn and cheese snack, famous for its cheesy flavor.
- Kellogg’s (United States) – Kellogg’s manufactures cereal-based breakfast products, including breakfast cereals such as Corn Flakes and Special K.
- Mars (United States) – Mars is known for its chocolate and confectionery products, including Mars Bars, M&Ms, and Snickers.
Disclaimer: Some information given in the news is based on media reports. Before implementing any suggestion, you must consult the concerned expert.
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