Step appthe FitFi platform pioneering a gamified metaverse for the fitness economy, officially launches its private beta in partnership with 8-time Olympic gold medalist and 11-time world champion, Usain ScrewWidely regarded as the greatest sprinter of all time, he is now the face of the brand.
With Step App, the blockchain economy is expanding beyond finance by bringing lifestyle, fitness, and gaming elements into the space. The platform transforms everyday exercise activities, such as walking the dog or a daily jog in the park, into social activities or competitions with friends and strangers that encourage consumers to win as they exercise toward economic freedom.
Bolt, who will serve as the lead brand ambassador, will help onboard millions of users around the world while attracting other premium brand partners and government organizations who share Step App’s vision for a healthier world through Web3. The former athlete is passionate about finding ways to intertwine fintech and fitness, which made him the perfect ambassador.
“Exercise has always been and continues to be an important part of my life. When I heard about what the Step App team was building, I was instantly inspired and wanted to be a part of this incredibly important global movement,” says Bolt. “I have said in the past that we should aspire to inspire, and through the Step app, I would love to inspire as many people as possible to live healthier, happier lives. We’re just getting started.”
The highly anticipated launch will provide more than 20 million pre-registered users with access to exercise, socialize, play and win through the platform’s advanced technology, and will feature the brand’s ‘SNEAKs’ digital footwear that users they can buy, exchange and use digitally on the platform. By earning the KCAL token with each step, the app will unlock economic opportunities in developing markets within the United States and around the world. built on avalancheStep App’s fast, low-cost blockchain is rich in composable intellectual property and is built on a native metaverse, ready-to-deploy SDKs for smart contract solutions, NFT infrastructure, and more. Step App is the springboard and main potential partner for top crypto newbie brands and corporations looking to branch out into the potential value of the trillion dollar crypto user base.
Key Features:
- Augmented reality: Characters from the users’ metaverse grow and evolve as they complete fitness missions.
- Gamification: Creating player-versus-player matches allows people to combine their fitness with social experiences on a local, regional, or global level.
- Earn – Users earn KCAL tokens for completing successful missions, combining their fitness goals with new income incentives.
“We are not only building an industry-leading Web3 platform, but more importantly championing a global movement to make millions of people around the world healthier,” he says. Cyril Volgin, CEO of the Step app. “Our mandate is to inspire people to exercise daily so that they feel better physically and mentally and feel that we will achieve this by incentivizing their exercise by paying them in cryptocurrency.”
Step App private beta is now open. For those who bet on the platform, registration for exclusive access is also available. Public access will soon be available on iOS and Android devices.
