Venus Williams has earned praise for staying fit, and her goal is to help others stay healthy, too.
Their happy viking company is a plant-based superfood brand that launched in 2020, it looks like it’s gaining the endorsement of some heavy hitters.
for Press release, Happy Viking has raised $2 million in an investment round led by venus williams, Serena Williams, Kevin Durant and 35V by Rich Kleiman, Robin Arzón, Peloton’s vice president of fitness programming, among others.
“Venus is an incredible businesswoman, and getting to know her and the team behind Happy Viking made it clear to Kevin Durant and me that the company has set itself up for success,” Rich Kleiman, 35V, said in a news release. release. “Nobody understands the health and nutrition space like a professional athlete, and Happy Viking is proof in product form.”
The tennis champion’s battle with an autoimmune disease prompted the launch of the company.
“When I was diagnosed with Sjogren’s syndrome, I became obsessed with researching and exploring superfood ingredients that aided my recovery,” Williams said in a press release. “I was experimenting with different recipes until I found a combination that tasted great, improved my health and allowed me to get back into tennis. I have seen firsthand the benefits of adopting a plant-based diet for my body and performance. With Happy Viking, I want to give everyone the opportunity to be healthy, feel great and live their dreams. I am so excited to have these other world-class athletes on board to support our mission!
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