Africa’s leading card and payment technology brand, Verve, has announced a partnership with global sportswear brand, PUMA, for the fifth annual VerveLife fitness event to promote a healthy lifestyle in Nigeria.
Launched in 2017 with the goal of promoting a healthy lifestyle among Verve cardholders and fitness enthusiasts in general, Verve Life has quickly grown to become the largest fitness platform in West Africa, attracting thousands of enthusiasts. of fitness from Nigeria and beyond each year.
Highlights of the Verve Life fitness platform include; exciting workout sessions and dance routines led by renowned fitness experts and dance instructors, fitness challenges and immersive masterclasses on nutrition, mental health and other related topics, all in addition to a train of satellite fitness events on several cities in Nigeria, touching seven cities this year.
The collaboration with PUMA grew out of both brands’ shared passion for fitness and is expected to deliver numerous benefits for members of the VerveLife and PUMA communities, including free PUMA products, product discounts, access to exclusive events and value building. of the brand, among other benefits.
Speaking about the collaboration with PUMA, Interswitch Group’s Executive Vice President of Marketing and Communications, Cherry Eromosele, reiterated VerveLife’s focus on promoting fitness, healthy living and wellness.
Eromosele said: “We are pleased to welcome PUMA as one of our partners for VerveLife 5.0. Last year, we successfully put on an extraordinary event that left attendees demanding more. This year, we are ready to up the ante, working with key partners like PUMA as we jointly advocate for a healthy lifestyle for Nigerians.”
Commenting on the collaboration with Verve, PUMA Nigeria Marketing Coordinator Ladun Bamgbose said: “This partnership allows PUMA to promote the brand at what is arguably the largest annual fitness event in sub-Saharan Africa. We believe that fitness and sports have the power to transform and empower people and societies at PUMA, which is why Verve life 5.0 is an ideal partner for us, as its ‘Never Stop’ theme aligns with the mantra of our brand, Forever Faster.”
Similarly, Interswitch Group Group Head of Brands and Communications Tomi Ogunlesi said Verve’s partnership with PUMA underscores its determination to treat members of the VerveLife community to an enriching experience, adding that “partnering complements our efforts to provide the best VerveLife experience of the year. year after year, exceeding the expectations of our growing community.”
The event buildup for VerveLife 5.0 kicked off recently, with satellite events in Uyo and Asaba. Other Nigerian cities billed to host VerveLife satellite events include; Enugu, Port Harcourt, Benin, Ibadan and Abuja, before the long-awaited grand finale in Lagos on November 5.
The fitness event is also expected to make its debut on the Kenyan scene, with its first event in Nairobi scheduled for October.
Beyond providing seamless, secure and innovative payment solutions, Verve continues to support the lifestyle needs of Nigerians by nurturing their appetite for healthy and fit living.
