According to the brand, 52% of the UK public feels extra pressure to be happy and pretend all is well at Christmas.
Radio host Roman Kemp lent his voice to Walkers’ annual holiday campaign, which he hopes will encourage people to talk about their mental health.
In ‘It Feels Good to Share’, viewers see a young man named Larry appear at a gathering where several family members greet him. He follows an emoji near his shoulder that conveys how he really feels on the inside, even if he doesn’t let it show on the outside.
During the final scene, Larry is in the kitchen with his friend who asks how he’s doing, to which he replies that he’s “fine”. Fortunately, his friend pushes him further and asks how he really is, which is when he starts to open up completely.
An earlier version of the ad aired digitally in 2021, but has since been republished and dubbed by Kemp, who said of the campaign: “Christmas is an amazing time of year, but it’s also a very challenging time for a lot of people. , so I hope that through this campaign and by encouraging people to ban what is undoubtedly the most offensive ‘F***’ word out there, we can help open up the conversation about mental wellness and get people have open and honest conversations about how you really feel.
“Let’s stop saying we’re fine because we think it’s polite, or because we think it’s what the other person wants to hear. Most of the time, if a friend or family member asks how you are doing, they really want to know because they care.”
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