Financial services company Zerodha, which encouraged its employees to focus on their health during the 2020 covid-19 pandemic, has now made fitness the norm.
In the latest initiative, the head of Zerodha, Nithin Kamath, has set a new health challenge for employees to take time for exercise/exercise/sports activities.
Zerodha employees would have the option to set a daily activity goal on the company’s fitness tracker. The CEO said, “Anyone who meets any set target 90% of the days over the next year” will receive one month’s salary as a bonus. In addition, there will be a lucky draw $10 lakh as a motivational kicker, he added.
Kamath said the fitness challenge would be optional. In this challenge, a person needs to burn at least 350 active calories per day, in any form.
Calling Work From Home and sitting down as the new “smoking,” he added: “We’re doing everything we can to encourage everyone on the teams and hopefully they and their families will be moving on a daily basis.”
Citing his example, the Zerodha co-founder said that activity tracking has been the best growth hack for losing weight and staying fit. He added that tracking your own weight also makes you diet-conscious. Kamath, who started tracking his activities in 2020, raised his daily goal to 1,000 calories in September of this year.
“Since my initial weight gain post-COVID, activity tracking has been the best growth hack, I ended up being more diet conscious as well. I slowly increased the daily goal to 1000 calories. This is what my September looks like until now; it will be interesting to see others using activity trackers,” Kamath’s tweet read.
This is not the first time Zerodha founder Kamath has announced such a health initiative for his company’s staff.
Last year, Kamath also announced a similar health challenge for employees. Kamath had said the company was starting a “12-month ‘healthy goal’ program,” encouraging people to prioritize health amid the pandemic.
To build accountability and increase participation, the CEO had announced that everyone who reached the goal would receive 1 month’s salary as a bonus and be eligible for a lucky draw to $10 thousand rupees.
This year, on World Health Day, Kamath said that anyone with a BMI (body mass index) of less than 25 will receive half of a month’s salary as a bonus. On social media, Kamath said that anyone with a body mass index (BMI) of less than 25 will be eligible to receive half a month’s salary as a bonus. In addition, he added that his team’s average BMI is 25.3 and if he can get it down to 24 in August, “everyone gets another 1/2 month bonus.”
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