If there was any doubt about who runs WFAN, it was made clear on Friday when Norman Julius Esiason, in his goon mode, demanded that a written report be included in Keith McPherson’s personnel file. McPherson’s crime? He dared to walk into a studio and take off a Rod Gilbert sweater in some kind of goofy show of loyalty to his “new” favorite team, the New Jersey Devils. McPherson, the afternoon presenter, comes across as a pure fan. He is not a man of nuance. Hey Norman – Don’t you realize that McPherson is the type of out-of-the-box hire that the Audacy suits are looking for? Get with the Pops program. … ESPN’s NBA trade deadline show had its cast of reporters rushing in and out, which was fantastic for the short-attention types watching. However, none of the insiders could explain why reports from “insiders” Brian Windhorst and Adrian Wojnarowski were conflicting about whether the 76ers-Nets trade would fall apart. Unfortunately, no odds were released on who would be right.