Content creation can be difficult and even mentally draining for some. It is a sentiment that influencers have expressed on social media.
“Realized I changed my hours from 9 to 5 to work 24/7. Not a second goes by that I’m not thinking about making content,” @jaegurley said in a post tik tok video since the beginning of this year.
“I don’t watch sunsets or have genuine moments with my friends without saying, ‘Oh guys, can we do it again? I wasn’t recording.'”
With the pressure content creators often feel in mind, Pinterest announced a camaraderie with Headspace, an app that provides mental health resources, to offer free access to Headspace offerings for its influencers.
“Something we constantly hear from creators is that they face a lot of stress, a lot of burnout, and this hamster wheel of having to always be on and always be creating,” Malik Ducard, Pinterest’s chief content officer, told CNBC Make It.
“Sometimes the joy of what really drove them to be creators gets separated because of this exhaustion.”
The initiative, timed world mental health day, allows Pinterest creators to sign up for a free 6-month subscription to Headspace. This includes access to guided meditations, breathing exercises and even tips to improve sleep habits.
“We really wanted to inspire the people who inspire and give them the tools and offerings to really help them with their mental health and wellness,” says Ducard.
“We only announce it [recently]but feedback from the creators has been very positive.”
To be eligible to receive the Headspace offer, you must:
- Have published three or more pins each month in the last three months
- Post original content that aligns with Pinterest Community Principles
- Have 20 pin saves published in the last 30 days
- Be located in one of these countries: Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, United Kingdom, United States
To consider the mental health of its creators and consumers, Pinterest also introduced initiatives such as ban weight loss ads Y “compassionate searcha feature that redirects users whose searches indicate they may be distressed to guided activities like gratitude or breathing exercises.
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