Ant McPartlin and Declan Donnelly announced a major milestone for ITV’s mental health campaign, Britain Get Talking, on tonight’s (26th February) episode of saturday night take away.
ITV launched the campaign in 2019 in Brittany’s Got Talent pausing the show for 60 seconds, encouraging people to start a conversation with a loved one.
To mark the milestone, the presenting duo announced that Britons have started more than 100 million “new or more meaningful conversations” since the campaign launched.
Taking a moment to make the announcement midway through the show, Dec began, “Before we continue with tonight’s show, we have a little update for you guys.
Related: Ant & Dec Saturday Night Takeout fans hysterical over confetti incident
He said: “Two years ago, we stood in this very studio and asked Britain to speak up. The pandemic had just started, so it was a really difficult time for the mental health of the nation.”
Ant added: “It was a very scary time, but we know that a good conversation has the power to relieve our stress and reduce anxiety.”
“And Britain, you didn’t hold back,” Dec added. “In fact, since we asked him to speak up, the total number of new or more significant conversations he’s started has officially surpassed one hundred million.”
“Wow. A hundred million. Unbelievable. But as far as we’ve come, we’re not done yet!” said ant.
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To which Dec added: “It’s as important as ever to reach out and reach out to those you know and love.”
Taking turns closing the ad with one last reminder, the pair said, “We’ve said it before, but we’ll say it again.” […] come on britain […] Start talking.”
At the peak of the pandemic in 2020, a March episode saw Ant and Dec sitting in a empty Put off study due to COVID-19 restrictions, before Dec explained to viewers the likelihood of spending more time indoors than ever before and the importance of speaking up.
ITV has also announced a new target of encouraging people in the UK to take 200 million actions to support mental and physical health by 2023 through initiatives such as the Britain Get Talking campaign, which is supported by organizations such as Mind, YoungMinds and SAMH in Scotland.
Celebrities like Maya Jama, Emily Atack, Joel Dommett and good morning great britain host Susanna Reid are among those who have shown their support for the campaign since its launch.
Ant and Dec Saturday Night Takeout airs Saturday at 7pm on ITV.
For more information on the Britain Get Talking initiative, visit the official website here.
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